We all know the value we place on our personal calendar. It reminds us of birthdays, anniversaries, holidays, parties, doctor appointments…the list could go on and on. For our professional lives, we use it to keep track of meetings, appointments, networking events, luncheons, installations, reports, and deadlines. But, did you know that there is another…
A Magic Pill?
November 19, 2013 By
You hear about it all the time. Something that is the “cure all” or “one step” solution to whatever challenge you are facing. We all know that there isn’t one, yet many of us still want to believe there is. Take the weight loss industry, for example. “Industry experts” claim that by using a particular…
Marketing: A Scary Word?
October 16, 2013 By
While at a recent social media seminar, one of our participants raised her hand and said the following, “I think marketing is a scary word.” She elaborated by saying that marketing seemed too ambiguous and vague to her, so she wasn’t even sure what it meant. It was then that I fully realized the undeniable…
The Marketing “Personal Trainer”
October 4, 2013 By
How many of you would say that you are self-motivated? Hopefully the answer you say aloud to others is the same as the one you are thinking. Working as a small business owner, or for a small business, requires self-motivation. And while we may have a lot of it, there are inevitably times that we…
It’s All In the Details
October 2, 2013 By
Details. We notice them. Especially when it affects our day: Too much salt in your entree. Music that is too loud at a venue that you can barely hear the other person talk. Poor lighting. Cold coffee when it reaches your table. Flat soda. All those examples reflect details in our daily lives that we…
Call Me Maybe
December 11, 2012 By
Carly Rae Jepsen said it perfectly with her hit song, “Call Me Maybe,” this year. Whether you like the song or frankly can’t stand to hear it on the radio one more time, it does have a very important marketing message we can all learn from. How many times have you been to a networking…
Flat Tires make for a bumpy ride
October 23, 2012 By
You may have heard that a person’s life is like that of a wheel, with each spoke representing an area of that person’s life. For example, one spoke may represent family, another work, exercise, social life, and so on. And the only way the wheel works most effectively is when it’s fully inflated, without holes…
