Credible Validity

It is so energizing to me to go to a meeting and walk out afterwards with a plethora of thoughts and ideas.  Each week, at our Out-&-Out Marketing Forum, it inevitably happens.  This burst of creativity is a direct result of my participation in a group discussion with the other attendees at the Forum. Today’s…

Out-&-Out Marketing Forum

We can all agree that there are many resources out there today that help businesses succeed. If you are a CEO or business owner, you can attend a CEO Round Table.  If you happen to be in Human Resources, chances are you can find an HR Round Table to take advantage of.  If your profession…

Beware of Shiny Objects

Here at Dimalanta Design Group, we believe every business professional should look at themselves as an Out-&-Out Marketer.  That means following 6 key principles in every decision you make that relates to how you create visibility for yourself in the marketplace – in other words, how you stand out from the masses to reach those…

Marketing: A Scary Word?

While at a recent social media seminar, one of our participants raised her hand and said the following, “I think marketing is a scary word.”  She elaborated by saying that marketing seemed too ambiguous and vague to her, so she wasn’t even sure what it meant.  It was then that I fully realized the undeniable…

“And they’re off!”

Growing a successful business is like running a marathon.  It takes preparation.  It’s hard work.  It requires strategy.  It takes commitment.  You have to be out-&-out if you want to win.  Unfortunately, most business-owners act as if marketing their businesses is like a sprint.  They jump fast off the blocks with determination and excitement, then…

Looked in the mirror lately?

Committing to marketing your business is sort of like committing to waking up each morning for work.  Before walking out of your house to head for the office, or meet a client or prospect, you stop and think about how you look, how you want to be seen (or perceived) by others, and then you…