Principle #6: Out-&-Out Marketing Makes It Personal Everyone likes to feel noticed. You probably appreciate your morning coffee barista you remembers your name and order. Or perhaps your dentist remembers that you’re a Green Bay Packers fan and always asks you about the team. These personal touches probably make you feel more comfortable and more…
Branding
No matter our best intentions, there are times that we will fail ourselves. We may have taken the time at the beginning of the year to list our goals, prioritize them, and commit to a better version of ourselves. Still, we may miss the mark simply because life got in the way. Maybe we have…
Brand Yourself
I feel like a broken record sometimes when I talk with my children. Constantly repeating myself, hoping that sooner or later the message will sink in. One of the common themes of these “talks” involves how they brand themselves in the circles that they travel, whether it’s at school, in sports, volunteering, or babysitting. It…
Protecting Your Brand
I would like to tell you a story about the significance of brand management. The other day, I was enjoying a cup of coffee with one of my referral partners. She was telling me about a situation her company recently encountered where the owner realized that his brand identity was in jeopardy. This was of…
Make an IMPRESSion
We do it every day. We meet people. Do you remember everyone you met yesterday? What do you remember about them? Did someone have bad breath? Were they constantly picking at their nails? Did they wear too much perfume? Did they stand to close? Was their outfit coordinated and well cared for? People leave an…
A Must Read on Personal Branding
The other day someone asked me how they can personally brand themselves in the market place. I immediately thought of Scott Ginsberg’s book, “How to Be That Guy.” That Guy is defined as: “A businessperson, entrepreneur or service provider whose visibility, credibility, uniqueness, authenticity, memorability and approachability fuse together to form something so incredibly valuable,…