Keep It Personal!

Principle #6: Out-&-Out Marketing Makes It Personal Everyone likes to feel noticed. You probably appreciate your morning coffee barista you remembers your name and order. Or perhaps your dentist remembers that you’re a Green Bay Packers fan and always asks you about the team. These personal touches probably make you feel more comfortable and more…

5 Steps to Accelerate Business Growth Using Social Media, Part 3

Manage your brand perception. So how often do you take the time to reflect on how others perceive you and your business?  The way people perceive you directly impacts the chances of them doing business with you.  Also, your potential for referrals goes way down.  So if we accept that to be true, then why…

Branding

No matter our best intentions, there are times that we will fail ourselves.  We may have taken the time at the beginning of the year to list our goals, prioritize them, and commit to a better version of ourselves.  Still, we may miss the mark simply because life got in the way.  Maybe we have…

Brand Yourself

I feel like a broken record sometimes when I talk with my children.  Constantly repeating myself, hoping that sooner or later the message will sink in.  One of the common themes of these “talks” involves how they brand themselves in the circles that they travel, whether it’s at school, in sports, volunteering, or babysitting.  It…

Protecting Your Brand

I would like to tell you a story about the significance of brand management. The other day, I was enjoying a cup of coffee with one of my referral partners.  She was telling me about a situation her company recently encountered where the owner realized that his brand identity was in jeopardy.  This was of…

Your Words can be Expensive

In light of the recent tragedies our country has experienced and the highly polarizing election in November, there are many who undoubtedly feel compelled to share our opinions through various social media outlets. However, care should be given anytime you choose to write something that the entire world could see. No matter how strong the…

Make an IMPRESSion

We do it every day.  We meet people.  Do you remember everyone you met yesterday?  What do you remember about them?  Did someone have bad breath?  Were they constantly picking at their nails?  Did they wear too much perfume?  Did they stand to close?  Was their outfit coordinated and well cared for?   People leave an…

A Must Read on Personal Branding

The other day someone asked me how they can personally brand themselves in the market place.  I immediately thought of Scott Ginsberg’s book, “How to Be That Guy.” That Guy is defined as: “A businessperson, entrepreneur or service provider whose visibility, credibility, uniqueness, authenticity, memorability and approachability fuse together to form something so incredibly valuable,…