The Crutch

I am a big advocate for ensuring that those who engage with potential customers in an organization have access to quality marketing collateral.  Providing this support for those professionals not only allows them to improve their job performance but also enables them to communicate a message even in their absence.  This marketing collateral can come…

Authenticity

I recently gave a presentation to a large group of professionals.  It had been a year since my last presentation to the same group of people, so I knew that I needed to spruce it up a bit – make it more memorable.  With help from my team at Dimalanta Design Group, we were able…

“Anyone? Anyone?”

I love passing along great tips from others that share the same passion for great referral marketing.  This one came from my BNI meeting just last week, and when I heard it I immediately thought, “priceless.” Remember the 1986 movie “Ferris Bueler’s Day Off” starring Matthew Broderick? Broderick played Ferris, a high school teen, that…