One would argue that no matter what you role is in any company, one of your primary responsibilities is to always promote the brand to those on the outside. Each of us interacts in some what with the public. From the person who answers the phone, to the person who handles invoices or inventory. We…
Image and Identity
October 7, 2014 By
I think kids have fully mastered the identity card. Heck, I’ve watched my own kids and how they see themselves, my son in particular. It amazes me how a single pair of gym shoes can change the mindset of a 12 year old boy. You see, in his world, that pair of shoes tells him…
Your Marketing Plumb Line
September 25, 2014 By
A plumb line is typically used in construction or surveying to determine if a structure is truly vertical. It is an easy yet necessary test to ensure the long-term stability, safety, and use of the structure. It is essential. With any given business, the term plumb line has quite a bit of relevance. A plumb…
Content Marketing
September 16, 2014 By
There are words that can insinuate a lot of work: Spring Cleaning Taxes Holding a fundraiser Preparing Thanksgiving dinner Wedding planning Moving Content Marketing Interestingly, content marketing is guilty of giving the wrong impression when it comes to work load. At first glance, it may appear that a lot of time and effort is required…
The Art of Persuasion
September 9, 2014 By
Twice this week the topic of persuasion came up. The first time was during a conversation with one of my referral partners. He was updating me on the proposals he had received for his new business. Of the three potential vendors he was considering, one came back with a proposal that made him wonder if…
Where’s Waldo?
August 21, 2014 By
It is so incredibly easy to say and believe that anyone and everyone is a potential customer, regardless of whether you are working in the B2B or B2C field. Our tendency is to never limit those our target market because doing so would close the door on future opportunities. However, in reality, this couldn’t be…
Epicenters of Influence
August 1, 2014 By
How many people are in your company or organization? What about your specific department? How many people within your department do what you do? The smaller the company the smaller a department. But even with larger organizations, if you engage with the public, you typically cover a large area and the number of people within…
Credible Validity
July 29, 2014 By
It is so energizing to me to go to a meeting and walk out afterwards with a plethora of thoughts and ideas. Each week, at our Out-&-Out Marketing Forum, it inevitably happens. This burst of creativity is a direct result of my participation in a group discussion with the other attendees at the Forum. Today’s…
