Deceptively Simple

Here is a list of the top 8 reasons why marketing is deceptively simple: A little can go a long way:  Writing a few social media posts each week will help to build your visibility.  It doesn’t require long, tedious hours at your computer. You don’t need to be a Rocket Scientist:  Effective marketing requires…

Equal Opportunity

Upon starting any endeavor, a new school year, a new job, or a new relationship, we all begin with a perfect score, or a clean slate.  In school, each student starts out on that first day with a 4.0 – straight A’s.  In our new job, we have yet to make any kind of impression…

10 Ways to Increase Brand Visibility

What is visibility?  When you think of a runner or cyclist exercising at dusk, you will see some type of reflective gear being worn.  It makes the athlete visible to oncoming traffic.  At the theatre, the actors need to be visible to the audience therefore a stage is used.  We can apply this same principle…