Carly Rae Jepsen said it perfectly with her hit song, “Call Me Maybe,” this year. Whether you like the song or frankly can’t stand to hear it on the radio one more time, it does have a very important marketing message we can all learn from. How many times have you been to a networking…
75% of Business Surveyed Still Don’t Have…
December 7, 2012 By
Remember the days when you used to flip through the Yellow Pages to find a business? Well, times have certainly changed in our technology driven world, but surprisingly most small businesses have not. StatisticBrain.com reveals that over 75% of businesses surveyed (over 10 million to be exact) do not have a website. And this survey…
How Strong is Your Logo?
December 5, 2012 By
Ralph Lauren. Target. Nike. McDonald’s. Mercedes-Benz. The United Way. NBC. Starbucks. What do all these companies have in common? Universally recognizable logos. Did each of these companies believe that their logo needed to stand the test of time and continue to reflect the brand image? Absolutely! For something so small, a logo places a significant…
10 Ways to Increase Brand Visibility
November 27, 2012 By
What is visibility? When you think of a runner or cyclist exercising at dusk, you will see some type of reflective gear being worn. It makes the athlete visible to oncoming traffic. At the theatre, the actors need to be visible to the audience therefore a stage is used. We can apply this same principle…
You’re More Than a Face on Facebook!
November 8, 2012 By
Do you use facebook for personal, business, or for both? There really is no wrong answer to this question. Use facebook however you would like. But consider this, how many people can you connect with, influence, or motivate through your network? If you choose to utilize facebook for business, then here are a few points…
Make an IMPRESSion
November 6, 2012 By
We do it every day. We meet people. Do you remember everyone you met yesterday? What do you remember about them? Did someone have bad breath? Were they constantly picking at their nails? Did they wear too much perfume? Did they stand to close? Was their outfit coordinated and well cared for? People leave an…
And They’re Gone in Sixty Seconds
November 2, 2012 By
We’ve all been asked at any number of networking events, social gatherings, or casual encounters “So, what is it that you do?” And we’ve been taught to have that ’60 Second Elevator Pitch’ ready as a response to just that question. But, what exactly is it that you are saying? Stop for a minute and…
Your Business Needs to Workout More
October 31, 2012 By
Have you ever thought about the similarities between a gym membership and running a small business? You might think that they have nothing in common, but think again. I’m sure you would agree that there is a lot of excitement and energy surrounding that new resolution to get fit. We buy new workout clothes, hire…
Don’t Go It Alone
October 25, 2012 By
In order to be successful, an organization will carefully select individuals to sit on their Board of Directors. Each chosen based on their strengths, experience and commitment. The idea being that, together, with the combined talents of each member, the success of the organization is limitless. The same philosophy can be applied to small business…
Flat Tires make for a bumpy ride
October 23, 2012 By
You may have heard that a person’s life is like that of a wheel, with each spoke representing an area of that person’s life. For example, one spoke may represent family, another work, exercise, social life, and so on. And the only way the wheel works most effectively is when it’s fully inflated, without holes…
