So is social media conducive for business-to-business marketing? Yes. However, the effectiveness and ROI will vary depending on: The industry- Each industry is like a different culture. There are different terminologies, expectations, interests, communication methods, standards, legal guidelines, etc. These variances impact the utilization of social media as a marketing tool. The platform- There is…
How to Select the Right Domain Name For Your Website
January 24, 2012 By
Earlier today, I was talking with a new client regarding their online brand and the topic of domain names came up. His question was, “How do I select the right domain name for my website?” I thought that was a great question to address in today’s post. So here is a list of 12 rules…
Free GoBiz Seminar, “Tips to Overcome 3 Obstacles to Business Success
January 23, 2012 By
Management. Cash-flow. Marketing. Very often, small to mid-size business owners are prevented from taking their companies to the next level by falling to implement a few simple tactics in the areas of management, cashflow and marketing. It’s not that they don’t know what to do, it’s that they don’t know how to do it. A…
It’s Never Too Late to Develop Your Branding Strategies…
January 19, 2012 By
…But you can sure waste valuable time & money if you don’t start soon. I find that there are many businesses that have built their initial success on key relationships. They grow overtime on a dime and prayer, and next thing they know they begin hiring a salesforce. Then all of a sudden their salesforce…
The Ultimate Question
January 16, 2012 By
Don’t forget to survey your clients. If you want to improve on your performance from year to year, then you ought to ask your clients the ultimate question. “How likely is it that you would recommend [Company X] to a friend or colleague?” Fred Reichheld, author of, The Ultimate Question 2.0, and Bain Fellow and founder of…
Add More Marketing Tools to Your Box!
January 13, 2012 By
Looking to add more marketing tools to your tool box? You should check out my resource page. There are links to all sorts of helpful sites: Internet Domain Registrar & Web Hosting Service Customer Relationship Management Tool Email Blasting Online Tool Social Media Dashboard Web-based File Hosting Service Trademark Search Online Event Registration Service URL Shortening…
Have You Contacted Your COI Lately?
January 12, 2012 By
During the holidays, it is often that businesses lose contact with their COI. What is COI? COI stands for Circle of Influence. Some refer to it as sphere of influence, or key contacts. Your COI are those individuals in your database that are your best supporters, or cheerleaders. They will be there when you need…
Describe “It” in Two Words
January 6, 2012 By
You know how sometimes when you walk into an establishment you can sense whether or not they got, “It?” The place just feels right. The employees are all working off of the same game plan. Everything is looking crisp and intentional. The smell in the air just wreaks of success, confidence, and a sense of…
How often should you blog?
January 5, 2012 By
How often should you add content to your blog? As much as you can. Professional bloggers are spending hours every day adding relevant content to their blogs. I would say that for most of you out there, you should post at least five times a week. If you can’t seem to accomplish that, then start…
