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8 Categories to Organize Your Marketing Tactic Toolbox

December 24, 2014 By

So when it comes to marketing tactics, you’ll quickly find that there are too many to count.  This is one reason why business owners often get overwhelmed by marketing.  Should I advertise on billboards? What about post cards?  Should I spend my money on pay-per-click ads?  Maybe I should invest in trade shows?  What’s SEO?…

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5 Steps to Accelerate Business Growth Using Social Media, Part 4

December 9, 2014 By

Be Accessible. Be Active. Be Attentive. Have you ever volunteered at a construction project?  Worked hard with a community of people to accomplish a large goal?  It takes a whole lot of effort and team work doesn’t it? If your co-laborers see you sitting around, avoiding being seen, not paying attention to others needs, how…

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Leverage Facebook

December 10, 2013 By

Facebook is a great marketing tool for any business if it’s used properly, just like anything in life that is meant to make our lives easier or better.  But that doesn’t mean that everyone understands how to turn those benefits into a reality for themselves. When it comes to adding social media to your business…

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Level the Playing Field

September 11, 2013 By

On the surface it would seem that small business could not possibly compete with big business in term of marketing themselves. Fortunately, the arrival of social media has played a significant role in leveling the playing field.  Now, small businesses can achieve the same reach with their target audience and fully engage them even though…

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Search Engine Optimization

August 23, 2013 By

When it comes to Search Engine Optimization, or SEO, the content that is contained within your website is critical to your target audience finding you.  Without the right content, the key words and phrases that are used to search for you will lead them to your competitor, not you.  However, having the right key words…

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How to Select the Right Domain Name For Your Website

January 24, 2012 By

Earlier today, I was talking with a new client regarding their online brand and the topic of domain names came up.  His question was, “How do I select the right domain name for my website?”  I thought that was a great question to address in today’s post.  So here is a list of 12 rules…

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