We all love that new car smell; the feeling after we get our hair cut, house cleaned, or car washed. Things can feel new and improved, even if they really aren’t. It feels refreshing and energizes us. Sometimes a minor change does the trick like planting flowers, cutting the lawn, or moving the furniture around.…
Your “Monkey Paw”
November 13, 2014 By
One would argue that no matter what you role is in any company, one of your primary responsibilities is to always promote the brand to those on the outside. Each of us interacts in some what with the public. From the person who answers the phone, to the person who handles invoices or inventory. We…
Being Tactical vs Strategic
November 6, 2014 By
I was fortunate to find myself at a recent event whose keynote speaker’s topic highlighted the top areas in business to improve our organizations and our roles within them. The room was filled with not only business owners, but management, sales support, marketing, business development, and directors. That was a great sign as I knew…
Learning to Lead
October 30, 2014 By
In business we can be casual observers – taking the lead from another’s initiatives and only then engaging on a whole new level. We are all guilty of it because it’s easy to do. With all that is going on in our lives we can find any number of excuses to be content with “business…
Shallow vs Deep
October 28, 2014 By
When I was a kid, I loved going into the deep end of the pool. To me, it was where the big kids swam, where the great divers performed their tricks, where the real fun happened. I felt that the games we played got more challenging, navigating water that was way over our heads. It…
Immerse Yourself
October 23, 2014 By
I spent the day with a great client and friend of mine. Not only was I there to support her with the award she had won, but to also spend time learning more about what it is that she does each and every day. As I sat there during the conference I found myself becoming…
Are You Mobile Friendly?
October 16, 2014 By
I’ve seen a lot of great websites and I’ve seen a lot of not so great websites. But now there is a whole other element that further differentiates one website over another, so much so that user engagement becomes a major factor. Our overwhelming preference for mobile devices has added this new element to website…
