Words in general don’t create stress or angst, but many times I find that words, as it relates to marketing a person or a business, can be. When people hear the words “content marketing” I see a little cringe, a deflation of energy, or hear a sigh. It’s not the words themselves that create this…
You’re Always On
October 9, 2014 By
We mistakenly believe that the only time we are “on” is when we present to an audience, regardless of the number in it. In reality, we are “on” all the time whether we know it or not. At any given moment during the day we have an audience. Granted it may be an audience of…
Image and Identity
October 7, 2014 By
I think kids have fully mastered the identity card. Heck, I’ve watched my own kids and how they see themselves, my son in particular. It amazes me how a single pair of gym shoes can change the mindset of a 12 year old boy. You see, in his world, that pair of shoes tells him…
Beyond the Surface
October 2, 2014 By
While at a recent Business Courier BizWomen event, a woman I know quite well came up to several of us beaming from ear to ear. Excitedly she said, “I was talking with another member, and then we really started talking. You won’t believe how much we have in common.” I remember looking at her and…
Can I Just Have an Envelope Please?
September 30, 2014 By
One would think that requesting an envelope is simple enough, right? I mean, if you need to mail something to a vendor, client, or prospect what difference does it make what the actual envelope looks like: white, regular, #10, square flap, or window? Well, interestingly enough, it can make a big difference when it comes…
Your Marketing Plumb Line
September 25, 2014 By
A plumb line is typically used in construction or surveying to determine if a structure is truly vertical. It is an easy yet necessary test to ensure the long-term stability, safety, and use of the structure. It is essential. With any given business, the term plumb line has quite a bit of relevance. A plumb…
The Marketing Bully
September 18, 2014 By
We’ve all heard of the playground bully. The kid who walks around terrorizing the other kids, typically ones that are smaller than him or her. There are numerous movies out there with this character like in “A Christmas Story” and “Stand By Me.” The feeling a playground bully likes to prey on is fear. Fear…
Content Marketing
September 16, 2014 By
There are words that can insinuate a lot of work: Spring Cleaning Taxes Holding a fundraiser Preparing Thanksgiving dinner Wedding planning Moving Content Marketing Interestingly, content marketing is guilty of giving the wrong impression when it comes to work load. At first glance, it may appear that a lot of time and effort is required…
