Twice this week the topic of persuasion came up. The first time was during a conversation with one of my referral partners. He was updating me on the proposals he had received for his new business. Of the three potential vendors he was considering, one came back with a proposal that made him wonder if…
The Referral Partner Litmus Test
September 2, 2014 By
In the business world, strategic alliances are not contingent upon how long one has been working in a particular field or profession. In fact, building strategic partnerships can, and should, begin with the first day on the job. Regardless of your years of experience, it is important to determine and know what makes a key…
Skin In the Game
August 28, 2014 By
Every organization, company, and institution needs their members and/or employees to have skin in the game in order to ensure long-term success. Having skin in the game means a sense of ownership and alliance. It denotes a sense of family, of a team. You see it in youth sports, where teammates and their families gather during the…
Watering Holes
August 25, 2014 By
We are all guilty of making assumptions. We can mistakenly believe that others think and feel the same as we do. I’ve done it myself. I love asparagus so my kids should eat it at dinner too, right? Wrong. When we communicate with those in our target audience, or circle of influence, we may make…
Where’s Waldo?
August 21, 2014 By
It is so incredibly easy to say and believe that anyone and everyone is a potential customer, regardless of whether you are working in the B2B or B2C field. Our tendency is to never limit those our target market because doing so would close the door on future opportunities. However, in reality, this couldn’t be…
Net Promoter Score
August 15, 2014 By
How many of you have been asked to complete a survey before? Did you actually fill it out? Were you honest with your answers? Many times companies and organizations are looking for feedback to help improve their customer service, programming, or overall customer experience. However, there is really only one question on any survey that…
Equal Opportunity
August 11, 2014 By
Upon starting any endeavor, a new school year, a new job, or a new relationship, we all begin with a perfect score, or a clean slate. In school, each student starts out on that first day with a 4.0 – straight A’s. In our new job, we have yet to make any kind of impression…
Epicenters of Influence
August 1, 2014 By
How many people are in your company or organization? What about your specific department? How many people within your department do what you do? The smaller the company the smaller a department. But even with larger organizations, if you engage with the public, you typically cover a large area and the number of people within…
