It is so energizing to me to go to a meeting and walk out afterwards with a plethora of thoughts and ideas. Each week, at our Out-&-Out Marketing Forum, it inevitably happens. This burst of creativity is a direct result of my participation in a group discussion with the other attendees at the Forum. Today’s…
The Crutch
July 24, 2014 By
I am a big advocate for ensuring that those who engage with potential customers in an organization have access to quality marketing collateral. Providing this support for those professionals not only allows them to improve their job performance but also enables them to communicate a message even in their absence. This marketing collateral can come…
The Gap
July 22, 2014 By
In certain contexts, the word “gap” has a somewhat negative connotation based on its definition: “a break or a hole in an object or between two objects” “an unfilled space or interval; a break in continuity” However, in marketing a gap is actually a good thing. So good, in fact, that the bigger the gap…
The Power of Collaboration
July 16, 2014 By
How often do we overlook the power of true collaboration? In my experience, I believe that the most successful of us are the ones that have acknowledged and harnessed the power of collaboration. This action alone can be directly correlated not only to their own personal success but to those they collaborated with as well.…
The Inbox: Managing Your Credibility
July 1, 2014 By
On any given day, how many emails would you say that you receive? What percentage of those do you respond to? What is your average response time? How do you choose which to respond to? With marketing, I believe it has never been easier to raise our own visibility and credibility to those in our…
The Change Up
June 26, 2014 By
A pitcher’s best defense, in my opinion, is the change up pitch. It allows the pitcher to control the batter and therefore the game. It carries an element of surprise, which keeps the batter in constant anticipation. In marketing, a change up can play a vital role in keeping strategies fresh, target markets anticipating your…
The Dog and Pony Show
June 24, 2014 By
Why is it people assume that in order to secure your business that you want to see every trick in their bag and be covered in lots of “word vomit”? Do they feel that the more they throw at your the less objections you will have? Is it that they are so in awe of…
