The Extra Mile

While driving the other day I passed a sign that almost made me stop my car and go back and read it again.  The sign read, “Go the extra mile.  It’s never crowded.” I couldn’t help but smile at it’s simple yet profound meaning.  Due to the nature of my profession, I immediately pondered how…

Herding Minnows

It’s amazing what kids can teach you.  Even about marketing. While at my annual family reunion this year, I found myself watching my niece, nephews, and own kids catch minnows.  At first, someone was holding the net, trying in vain to catch minnows while the others watched from the dock.  In all the attempts, only…

Beware of Shiny Objects

Here at Dimalanta Design Group, we believe every business professional should look at themselves as an Out-&-Out Marketer.  That means following 6 key principles in every decision you make that relates to how you create visibility for yourself in the marketplace – in other words, how you stand out from the masses to reach those…

How to Be Amazing

Have you seen the commercial with the famous NBA player, Blake Griffin?  He starts by asking the viewer, “Do you want to be amazing?”  Every time I see it, I say in my head, “Yes!”  Heck, who doesn’t want to be amazing at something?  I believe that in today’s business world it has never been…

Magic?

You’ve met that business professional who seems to be connected to everyone.  Their success is palpable.  They project confidence and credibility.  You might wonder how they got to that point in their career?  What’s their secret?  Is it pure luck? Good timing? A successful magician projects the same image as that business professional – confident,…

Clarity

I never thought I would find myself as a passenger on a tour bus.  Exploring new cities, countries, and cultures is best experienced with freedom to explore.  I never knew how wrong I was until I went as a chaperone on a recent trip to Washington DC with 75 eighth graders. Clarity has the power…

The Universal Language

While facilitating a recent Blogging Workshop it dawned on me that engaging with our target audience can be diluted if we make assumptions.  While we may be fully immersed in our particular field or industry, our target audience is probably not. There were several industries represented at the workshop:  Banking, Construction, IT, Design, and Chiropractic…

R.S.V.P.

We have all been invited to various events and organizations as guests.  We receive emails, letters, and phone calls from other professionals extending that invitation.  But what do we actually do with that invitation?  Is our ‘knee jerk’ reaction to delete the email?  Throw the invitation into the recycle bin?  Or decide not to return…

Authenticity

I recently gave a presentation to a large group of professionals.  It had been a year since my last presentation to the same group of people, so I knew that I needed to spruce it up a bit – make it more memorable.  With help from my team at Dimalanta Design Group, we were able…

The Ripple Effect

Why is it that something so small can have such a big impact?  That the smallest of details has the power to change everything? In the business world we see it every day.  A reckless comment by an employee to a customer is all over the news, an inappropriate post goes viral on social media,…