Perception

Marketing is all about perception.  We create the image or brand that we want others to perceive. While at a recent Chamber luncheon, I had the pleasure to hear the Senior VP of Business Operations for the Reds speak.  Her entire story was very interesting and inspiring, but it was the beginning that was the…

Spel Chek Pleaze

Remember your earliest school days and those infamous papers you needed to write? Some of us might have dreaded receiving our grade as we knew the power of that teacher’s red pen.  If we were lucky (and put forth the effort), the evidence of that red pen would be minimal.  If we were not, the…

Life Does Happen

Social Media is part of your Marketing Plan.  It’s a nice, weekly combination of Facebook, Twitter, LinkedIn, Pinterest, and Google Plus posts.  You’ve also implemented the creation of weekly newsletters as well.  Each day has been planned for with a new post, whether it’s new customers, new products, special announcements, or motivational quotes.  But what…

Something Different

While at my last staff meeting, our Business Development Director, Ric, started talking about kicking off the New Year with a Team Strategy Session.  Now this in and of itself wasn’t earth shattering news as our team has done numerous such sessions, but what he said next was. While he proceeded to talk about the…

Listen Up

Do you listen or do you hear?  I ask because there is a big difference between the two. While dining with some very good friends, our conversation turned to resolutions, in honor of the impending new year.  At first the responses around the table were rather typical, but then someone made an interesting comment.  He…

A Time To Reflect

Reflection.  There must come a time in every business where energy is spent assessing the year, whether it is coming to an end or only just the beginning.  While it may seem like there isn’t time for it or it’s the last thing you want to do, life has an interesting way of forcing the…

The Wow! Factor

A good friend of mine invited me to attend an event with her.  I really knew nothing about it except the location and that it was a luncheon.  I was in for one heck of a surprise! From the moment I was greeted until the time that I departed I was treated as a VIP.…

Team Spirit

No matter how big or how small our business is, the day in and day out responsibilities can take it’s toll on us.  We reach a point where we need a “re-charge” or a “break” from all that we do. This is a perfect time to build some team spirit. Dedicating time to focus on…

The Best Gift of All

We have all heard the saying that “it’s far better to give than to receive.”  When I heard it in my youth I thought it was the most ludicrous statement.  I knew what it felt like to celebrate my birthday or wake up Christmas morning – lots and lots of presents!  Now that I am…

Leverage Facebook

Facebook is a great marketing tool for any business if it’s used properly, just like anything in life that is meant to make our lives easier or better.  But that doesn’t mean that everyone understands how to turn those benefits into a reality for themselves. When it comes to adding social media to your business…