I think we can all agree that Facebook for business is essential to a successful marketing strategy. That it allows us to compete on the same playing field as the large corporations due to the reach it gives us and is also extremely cost effective compared to any other advertising initiative. Yet, many of us…
The Power of Collaboration
July 16, 2014 By
How often do we overlook the power of true collaboration? In my experience, I believe that the most successful of us are the ones that have acknowledged and harnessed the power of collaboration. This action alone can be directly correlated not only to their own personal success but to those they collaborated with as well.…
The Inbox: Managing Your Credibility
July 1, 2014 By
On any given day, how many emails would you say that you receive? What percentage of those do you respond to? What is your average response time? How do you choose which to respond to? With marketing, I believe it has never been easier to raise our own visibility and credibility to those in our…
The Change Up
June 26, 2014 By
A pitcher’s best defense, in my opinion, is the change up pitch. It allows the pitcher to control the batter and therefore the game. It carries an element of surprise, which keeps the batter in constant anticipation. In marketing, a change up can play a vital role in keeping strategies fresh, target markets anticipating your…
The Dog and Pony Show
June 24, 2014 By
Why is it people assume that in order to secure your business that you want to see every trick in their bag and be covered in lots of “word vomit”? Do they feel that the more they throw at your the less objections you will have? Is it that they are so in awe of…
The Extra Mile
June 17, 2014 By
While driving the other day I passed a sign that almost made me stop my car and go back and read it again. The sign read, “Go the extra mile. It’s never crowded.” I couldn’t help but smile at it’s simple yet profound meaning. Due to the nature of my profession, I immediately pondered how…
Herding Minnows
June 12, 2014 By
It’s amazing what kids can teach you. Even about marketing. While at my annual family reunion this year, I found myself watching my niece, nephews, and own kids catch minnows. At first, someone was holding the net, trying in vain to catch minnows while the others watched from the dock. In all the attempts, only…
Beware of Shiny Objects
June 5, 2014 By
Here at Dimalanta Design Group, we believe every business professional should look at themselves as an Out-&-Out Marketer. That means following 6 key principles in every decision you make that relates to how you create visibility for yourself in the marketplace – in other words, how you stand out from the masses to reach those…
