It’s a little too easy to fall into a trap of thinking that your products and services can be used in any industry and bought by anyone. While it could be true to a certain extent, there’s a challenge with having that mindset: it makes it much harder to see where you should be spending…
Establishing good marketing culture requires good leadership
July 27, 2017 By
It’s a little too easy for employees to lose sight of the overall vision of their company, regardless of the company size. This is largely due to poor marketing efforts put forth by the company—both externally, and internally. To establish a good marketing culture, follow these 3 simple rules. Know your company. Part of knowing…
How Being Relevant and Top of Mind Keeps Revenue Flowing in
July 20, 2017 By
How Being Relevant and Top of Mind Keeps Revenue Flowing in…When it comes to marketing, it’s important to have something to say. But oftentimes, if your services or products stay stagnant, there’s nothing new to report. And having nothing new to report makes it difficult to want to communicate to the marketplace about your company.…
What is a Drip Marketing Campaign, & Why Do I Need It?
July 13, 2017 By
When it comes to marketing and sales, we often know that before a consumer engages with the products or services you have to offer, they need to have seen the company and know what its promotions and services are. On average, you need seven to eight touches before a customer is going to make a…
Conflicts Can Help Your Marketing
July 6, 2017 By
Conflicts Can Help Your Marketing — Conflict, especially in the business world, is daunting and unwelcomed. But have you ever realized that how your company handles conflicts can directly impact your ability to market your business? Poorly handled conflict can impact you a great deal. We’re here to help you figure out how you can…
Team Building
February 4, 2016 By
Keys to Building and Motivating a Successful Team Many experts, books and blogs deal with the dynamics of teams and give advice on how to make them successful. In a recent interview with a college student, Dimalanta Design Group Founder and CEO Ernie Dimalanta revealed his take on team building. Q: In your experience what…
Fire, Ready, Aim!
January 21, 2016 By
Dimalanta Design Group | Cincinnati, OH Attention to detail, high standards and a commitment to quality can be great professional assets that contribute to success. Sometimes, however, those same attributes can lead to a tendency to over-plan, overanalyze and overthink, keeping us from executing some of our great marketing ideas. As small business owners, we…
Happy New Year!
December 31, 2015 By
As one year draws to a close and another waits just over the horizon, it is natural to spend time reflecting on the last 12 months while also looking forward to the coming year. During 2015, Dimalanta Design Group continued to grow and transform to become the team we are today, striving to meet and…
Thanking Clients for a Wonderful Year
December 24, 2015 By
One of the most quoted lines from the holiday classic It’s a Wonderful Life comes at the end of the film, in a book inscription from Clarence the Angel to George Bailey: “No man in a failure who has friends.” As we at Dimalanta Design Group reflect on 2015, we are extremely grateful for our…
Understanding Basic Design & Printing Terms
December 17, 2015 By
As a small- to mid-size business owner, you ultimately are responsible for your company’s marketing. Perhaps you’ve worked with a graphic designer, printing company or publication’s advertising department on your marketing materials. The terminology used by design and print professionals can sometimes sound like a foreign language. Hearing expressions such as “bleed,” “stock” and “pica”…
