Have you ever come across someone whose words don’t always match up with their actions? They say things like: “I’ll be there early.” Then show up late. “I’ll call you later today.” But call you the following week. “Let’s meet next Tuesday at 11.” Then never show up. “I’ll have it ready for you tomorrow.”…
Breathing Optional
June 18, 2013 By
Not too long ago I saw a video featuring a young man who was an athlete in training. In it, the athlete was shown exercising and training throughout the course of an entire day. He never stopped. While the video played, a commentator spoke about the desire to succeed at any goal needs to be…
Murphy’s Law vs. You
May 30, 2013 By
It never ceases to amaze me that no matter how much planning and forethought one puts into planning an event, something inevitably goes awry. And that something cannot be anticipated, predicted, or prevented. Enter “Murphy’s Law.” When it comes to planning any event for your business: An open house A workshop A seminar A business…
A Healthy Dose of the “Butterflies”
May 24, 2013 By
There’s a particular song out now who’s lyrics resonate within me each time I hear it. I’d like to share them with you to see if you feel the same. “Never let your fears decide your fate.” We encounter numerous decisions each and every day. Some business related, others personal. But for the sake of…
You Just Never Know
May 21, 2013 By
There was a movie that came out in 1999 called “Sliding Doors.” It starred Gwyneth Paltrow and portrayed a woman’s life based on two different decisions, making it to the train on time and missing the train. The movie showed the two different realities based on those events happening. Wouldn’t it be nice to be…
Protecting Your Brand
May 17, 2013 By
I would like to tell you a story about the significance of brand management. The other day, I was enjoying a cup of coffee with one of my referral partners. She was telling me about a situation her company recently encountered where the owner realized that his brand identity was in jeopardy. This was of…
Which Is It?
May 7, 2013 By
It is very common to get caught up in the daily responsibilities of running a business. Calling on clients, invoicing, returning calls, attending meetings, lunch appointments, networking…the list can go on and on. We can get so focused on working “in” the business that we forget to work “on” the business. The long-term success of…
Never Assume
April 25, 2013 By
No matter the size of a company, confusion and mistakes happen. We do not live in a vacuum, where each day can be predicted and people’s behaviors anticipated. Even though we may have our roles within an organization, there is overlap. But with small business, the overlap tends to be much greater, where people may…
“Earned Media”
April 18, 2013 By
A key component to your marketing plan should involve public relations and the media. But what exactly does this mean? In terms of marketing, many people tend to think of paid advertising when they think of the media. However, an often overlooked piece is something that can cost little to nothing at all. This piece…
Beyond the “Cover”
April 4, 2013 By
How many times have you heard the phrase “Don’t judge a book by its cover”? I can remember back to my earliest days in grade school hearing those same words more times than I can count. While this is philosophy is perfect when selecting great literature, the same cannot be said if we were to…
