Equal Opportunity

Upon starting any endeavor, a new school year, a new job, or a new relationship, we all begin with a perfect score, or a clean slate.  In school, each student starts out on that first day with a 4.0 – straight A’s.  In our new job, we have yet to make any kind of impression…

Increasing Your Marketing ROI

We have all heard of the acronym “ROI” which stands for “Return on Investment.” ROI is a means to determine the performance of anything you invest time, money, or energy into.  When it comes to marketing, there is always an ROI associated with any strategy.  We want to know how many customers redeemed a particular…

Credible Validity

It is so energizing to me to go to a meeting and walk out afterwards with a plethora of thoughts and ideas.  Each week, at our Out-&-Out Marketing Forum, it inevitably happens.  This burst of creativity is a direct result of my participation in a group discussion with the other attendees at the Forum. Today’s…

Out-&-Out Marketing Forum

We can all agree that there are many resources out there today that help businesses succeed. If you are a CEO or business owner, you can attend a CEO Round Table.  If you happen to be in Human Resources, chances are you can find an HR Round Table to take advantage of.  If your profession…

Beware of Shiny Objects

Here at Dimalanta Design Group, we believe every business professional should look at themselves as an Out-&-Out Marketer.  That means following 6 key principles in every decision you make that relates to how you create visibility for yourself in the marketplace – in other words, how you stand out from the masses to reach those…

Clarity

I never thought I would find myself as a passenger on a tour bus.  Exploring new cities, countries, and cultures is best experienced with freedom to explore.  I never knew how wrong I was until I went as a chaperone on a recent trip to Washington DC with 75 eighth graders. Clarity has the power…

The Ideal Vendor

The ideal vendor.  If you listed all the attributes of the ideal vendor what would it include? Quick response time. Professional appearance. Knowledgeable staff. Great customer service. Friendly and approachable employees. Trustworthy. Reputable. I’m sure we could list many others, but the point is we know the qualities of an ideal vendor.  In the circles…

The Professional ‘Ball Hog’

According to Wikipedia, a ball hog is defined as “a derisive term for a basketball player that handles the ball exclusively to the point of impairing the team.” While we are all very familiar with the term, whether we played competitive sports or not, it’s important to note three key words in this definition: derisive…

Handle With Care

Have you ever heard the saying “It’s not what you say, it’s how you say it?”  Or how about “Your perception is your reality?”  Both really say the same thing but in a different way.  No matter what your intent is, how your message is “heard” or “viewed” is the actual reality.  It doesn’t matter…

Temptation

“A desire to do something, especially something wrong or unwise.” The worst kind of temptation we can fall prey to is the most subtle kind.  The type that without even fully realizing it, you have made the wrong or unwise choice.  In our professional lives this is a common reality that can be avoided if…