Let’s be honest, most of us saw our marketing budgets completely blow up in the year 2020. Organizations not only faced an enormous amount of pressure financially but also lost reliability on historical data to help predict the future. This left all of us in a disorienting position. Why? Because marketing budgets are more than…
Email Marketing: Capture. Connect. Compel
October 28, 2020 By
Marketing today is overwhelming. There are so many advantageous ways to promote your business and so many platforms to show up on. Be on Twitter! It’s where all the clever, smart people are! If you aren’t on Twitter you are missing out on great marketing opportunities! Be on Facebook! It’s where all the small…
What Direction to Take in Marketing? – Manufacturing Marketing Q&A Part 2
May 23, 2019 By
Q: Marketing can go in many directions: how can a manufacturer determine what to do? Should it always be for a finite purpose, such as a new product or a new sector one wants to enter? A: There are various directions marketing can take a company and it definitely doesn’t have to be for a…
Don’t Forget the Data: Why Analytics Will Enhance Your Marketing Strategy
October 19, 2017 By
When people think “marketing,” they tend to think of the fun, creative stuff like designing beautiful interactive websites, hanging out on social media platforms like Facebook and Instagram, building partnerships with top media influencers, and crafting stunning visuals for advertising. But the truth is, there are tons of data and measuring that’s involved in each…
What is a Drip Marketing Campaign, & Why Do I Need It?
July 13, 2017 By
When it comes to marketing and sales, we often know that before a consumer engages with the products or services you have to offer, they need to have seen the company and know what its promotions and services are. On average, you need seven to eight touches before a customer is going to make a…
Team Building
February 4, 2016 By
Keys to Building and Motivating a Successful Team Many experts, books and blogs deal with the dynamics of teams and give advice on how to make them successful. In a recent interview with a college student, Dimalanta Design Group Founder and CEO Ernie Dimalanta revealed his take on team building. Q: In your experience what…
“Be” a Networker
July 23, 2015 By
One piece of advice that you’ll often get as a small business owner or leader is to network. And, that is a great piece of advice if you follow it. But, to make it work, you actually have to “be” a networker. What does that mean? Often, people will join a networking group or…
Keep it Perpetual
April 29, 2015 By
Principle #3: Out-&-Out Marketing is Perpetual or “Marketing Uninterrupted” A golfer can’t walk up to the tee on the first hole, hit and amazing shot, and say “That was great! See you in the club house!” That great shot has to be followed with shot after shot until an entire 18 holes have been played.…
Jesus is the Ultimate Out-&-Out Marketer
December 26, 2014 By
During Christmas I’m reminded of that baby born in Bethlehem. His name is Jesus. He would become the Savior of the world. I’m always fascinated with the fact that the God of the universe would become a man to save the very people who sinned against him. Think about this. Jesus trained disciples. These men…
Make Social Media a Part of Your DNA
December 17, 2014 By
5 Steps to Accelerate Business Growth Using Social Media, Part 6 We already know that culture and communication has changed in the modern world. However, let’s face it many of you still haven’t fully transitioned and adopted social media as a part of business and personal life. I often hear people say, “It’s a waste…
