Branding

No matter our best intentions, there are times that we will fail ourselves.  We may have taken the time at the beginning of the year to list our goals, prioritize them, and commit to a better version of ourselves.  Still, we may miss the mark simply because life got in the way.  Maybe we have…

Availability

Have you ever thought about how available you are to your customers?  What about your coworkers?  Referral partners?  Vendors?  Are you easy to reach?  How quickly do you respond to emails?  Phone calls?  Text messages? Regardless of the size of the company you work for or happen to own, it’s important to determine if some…

“Anyone? Anyone?”

I love passing along great tips from others that share the same passion for great referral marketing.  This one came from my BNI meeting just last week, and when I heard it I immediately thought, “priceless.” Remember the 1986 movie “Ferris Bueler’s Day Off” starring Matthew Broderick? Broderick played Ferris, a high school teen, that…

Assumptions

Everyone makes them.  Sometimes they are right on the money and sometimes so far off it’s embarrassing.  When it comes to our professional life, there are times that we will need to make them, for if we don’t we can get stuck in limbo and nothing gets accomplished.  But we need to remember that assumptions,…

Through Your Customer’s Eyes

How do you feel when you receive poor service?  Whether while patronizing a fast food restaurant, the dry cleaner, sporting venue, or car dealership.  Do any of these feelings pop into your mind: disappointment frustration anger dissatisfaction Now, depending on the size of your purchase, would it be safe to assume that your level these…

Failure Is an Option

Raise your hand if you like to fail.  Probably not a single hand went up if I had to bet. Failure is not enjoyable nor desired, but it can always be an option.  While we know that to be true, what we may not believe is that failure can actually be a positive option if…

Life Does Happen

Social Media is part of your Marketing Plan.  It’s a nice, weekly combination of Facebook, Twitter, LinkedIn, Pinterest, and Google Plus posts.  You’ve also implemented the creation of weekly newsletters as well.  Each day has been planned for with a new post, whether it’s new customers, new products, special announcements, or motivational quotes.  But what…

Something Different

While at my last staff meeting, our Business Development Director, Ric, started talking about kicking off the New Year with a Team Strategy Session.  Now this in and of itself wasn’t earth shattering news as our team has done numerous such sessions, but what he said next was. While he proceeded to talk about the…

Listen Up

Do you listen or do you hear?  I ask because there is a big difference between the two. While dining with some very good friends, our conversation turned to resolutions, in honor of the impending new year.  At first the responses around the table were rather typical, but then someone made an interesting comment.  He…

A Magic Pill?

You hear about it all the time.  Something that is the “cure all” or “one step” solution to whatever challenge you are facing.  We all know that there isn’t one, yet many of us still want to believe there is.  Take the weight loss industry, for example.  “Industry experts” claim that by using a particular…