A Newsletter at Its Best We recently learned from our CRM partner, Hubspot, that 99% of people check their email every single day. Out of all those people, 46% check their email on a mobile device. Shew! To our Dimalanta team, this means we have to keep emphasizing the importance of email newsletters to our…
Seasons
Outside the walls of our offices, it is clear, the season is changing, the leaves are turning, the sky is darkening, and the air is biting with the familiar breath of early autumn. When the seasons shift physically in our world we are called to notice that this function of nature is universally true across…
Company Culture & The Enneagram
Dimalanta has recently captured an effective tool for understanding the complex nature of personality. We wanted a thorough and comprehensive model that would help us to grow as individuals and find clear paths for collaboration with each other. When our team started picking up fascinating bits and pieces about the Enneagram through social interactions, books,…
A “Happy” New Year to Marketing
The mood of America is a little glum these days. We’ve all been through a hurricane of change accompanied by awkward transitions, new rules set in place, intense fear of illness and political division magnified by Twitter and Facebook comments. Our world needs relief and although we, as business owners and marketers, are not entirely…
It’s All About Connection: Social Media Tips
“The secret of man’s being is not only to live but to have something to live for.” –Fyodor Dostoevsky Two things most business owners know for sure: Professionally, I should promote my business on social media. It’s a good tool because people spend a lot of time there. Personally, friends, family and community are…
Integrating Trust and Authenticity – How to build a solid referral network
Do you remember when cold calls and door to door sales were extremely common and many times successful? Now, we either choose to ignore those potential spam calls, begrudgingly answer the door, or hideout and pretend like no one is home. Sales are moving far away from that type of approach and adapting to a…
Enneagram Work Relationships
We wanted to pause our usual topic of marketing since we are all homebound during this time due to COVID-19. And instead, take time to focus more on our enneagram work relationships. And what better way to do that than with the Enneagram! For most of us, we may have more free time than usual…
Utilizing Relationship Marketing to Increase B2B Business
All relationships in life thrive off of respect, listening, communication and follow-through. When we look at our current and potential customers as valued relationships instead of simply transactions it cultivates trust and opens doors for more conversation. Utilizing Relationship Marketing can boost customer loyalty by cultivating deeper relationships because you truly know their needs and…
Meet Ernie, Our CEO & Founder
How Well Is Your Digital Marketing Going? Answer these 5 ?’s.
Digital marketing is a fancy way of defining all marketing strategies that are devoted to the web, such as social media, websites, Google AdWords, PPC, SEO, email campaigns and so on. More times than you would think, we have seen well-established businesses that fail to nurture their digital marketing footprint, mainly because the same tried…