5 Ways To Maximize Your Upcoming Holiday Parties

December is the one month of the year that simply doesn’t have enough days. We’re busy juggling work projects, client commitments, year-end obligations, and holiday celebrations inside and outside of the office. Oh yes, there’s typically no shortage of family activities and social events as well. With all the festivities come abundant opportunities for quality…

Reflect, Be Thankful This Holiday Season

We’re all too familiar with the hustle and bustle that comes with the holidays. Sometimes, despite our best efforts, we become so wrapped up in seasonal activities that we forget to reflect on the meaning of the season and celebrate our blessings. As we approach this season of hope and gratitude, we want to share…

Keeping Those Embers HOT!

Now that summer is a memory and we’re knee deep in autumn, our thoughts naturally turn toward blazing fire pits, bonfires and fireplaces. And as every experienced fire builder knows, you need to keep your embers hot if you want a successful fire. The farther away an ember gets from a fire, the colder and…

Keep It Personal!

Principle #6: Out-&-Out Marketing Makes It Personal Everyone likes to feel noticed. You probably appreciate your morning coffee barista you remembers your name and order. Or perhaps your dentist remembers that you’re a Green Bay Packers fan and always asks you about the team. These personal touches probably make you feel more comfortable and more…

Jesus is the Ultimate Out-&-Out Marketer

During Christmas I’m reminded of that baby born in Bethlehem.  His name is Jesus.  He would become the Savior of the world.  I’m always fascinated with the fact that the God of the universe would become a man to save the very people who sinned against him. Think about this. Jesus trained disciples.  These men…

Take Time to Party

This time of year is always filled with parties.  What about your company?  Do you have one scheduled?  Keep in mind that your party doesn’t have to be that elaborate.  You can just as easily hold a simple office party.   So why is this important anyways?  What does this have to do about marketing?…

5 Steps to Accelerate Business Growth Using Social Media, Part 5

  Listen To and Observe What Others are Saying This step seems easy right?  You may be saying to yourself, “I got this one.  Let’s move on.”  Well, you may be surprised to discover that you’re not as good as you think. “A study of over 8,000 people employed in businesses, hospitals, universities, the military…

5 Steps to Accelerate Business Growth Using Social Media, Part 4

Be Accessible. Be Active. Be Attentive. Have you ever volunteered at a construction project?  Worked hard with a community of people to accomplish a large goal?  It takes a whole lot of effort and team work doesn’t it? If your co-laborers see you sitting around, avoiding being seen, not paying attention to others needs, how…

5 Steps to Accelerate Business Growth Using Social Media, Part 2

Connect with those who will lead you towards success. When using social media as part of your marketing mix understand that the most valuable commodity are your connections.  These contacts are the keys to your success.  While online they are seen digitally, consider them as real people, that have real goals and real opportunities.  The…

Thankfulness Goes a Long Way in Referral Marketing

It’s that time of year when we often take time to reflect on life and on business.  We count our blessings.  We spend time with family.  We are thankful.  Or at least we should be grateful right?  Unfortunately, the holidays also distract us from the things that matter most like relationships.  Here are a few…