Being Tactical vs Strategic

I was fortunate to find myself at a recent event whose keynote speaker’s topic highlighted the top areas in business to improve our organizations and our roles within them.  The room was filled with not only business owners, but management, sales support, marketing, business development, and directors.  That was a great sign as I knew…

Immerse Yourself

I spent the day with a great client and friend of mine.  Not only was I there to support her with the award she had won, but to also spend time learning more about what it is that she does each and every day.  As I sat there during the conference I found myself becoming…

Beyond the Surface

While at a recent Business Courier BizWomen event, a woman I know quite well came up to several of us beaming from ear to ear.  Excitedly she said, “I was talking with another member, and then we really started talking.  You won’t believe how much we have in common.”  I remember looking at her and…

The Art of Persuasion

Twice this week the topic of persuasion came up.  The first time was during a conversation with one of my referral partners.  He was updating me on the proposals he had received for his new business.  Of the three potential vendors he was considering, one came back with a proposal that made him wonder if…

Skin In the Game

Every organization, company, and institution needs their members and/or employees to have skin in the game in order to ensure long-term success.  Having skin in the game means a sense of ownership and alliance.  It denotes a sense of family, of a team.  You see it in youth sports, where teammates and their families gather during the…

The Crutch

I am a big advocate for ensuring that those who engage with potential customers in an organization have access to quality marketing collateral.  Providing this support for those professionals not only allows them to improve their job performance but also enables them to communicate a message even in their absence.  This marketing collateral can come…

Beware of Shiny Objects

Here at Dimalanta Design Group, we believe every business professional should look at themselves as an Out-&-Out Marketer.  That means following 6 key principles in every decision you make that relates to how you create visibility for yourself in the marketplace – in other words, how you stand out from the masses to reach those…

How to Be Amazing

Have you seen the commercial with the famous NBA player, Blake Griffin?  He starts by asking the viewer, “Do you want to be amazing?”  Every time I see it, I say in my head, “Yes!”  Heck, who doesn’t want to be amazing at something?  I believe that in today’s business world it has never been…

Magic?

You’ve met that business professional who seems to be connected to everyone.  Their success is palpable.  They project confidence and credibility.  You might wonder how they got to that point in their career?  What’s their secret?  Is it pure luck? Good timing? A successful magician projects the same image as that business professional – confident,…

R.S.V.P.

We have all been invited to various events and organizations as guests.  We receive emails, letters, and phone calls from other professionals extending that invitation.  But what do we actually do with that invitation?  Is our ‘knee jerk’ reaction to delete the email?  Throw the invitation into the recycle bin?  Or decide not to return…