While facilitating a recent Blogging Workshop it dawned on me that engaging with our target audience can be diluted if we make assumptions. While we may be fully immersed in our particular field or industry, our target audience is probably not. There were several industries represented at the workshop: Banking, Construction, IT, Design, and Chiropractic…
The Next Level
April 11, 2014 By
It’s a good feeling to know that others are actually reading what you write. But it’s a great feeling to engage in a discussion with someone who not only read what you wrote but had insights to share that taught you something new. I am a big fan of collaboration. And I love the saying…
Directories
April 9, 2014 By
Managing your presence online can be a full-time job. Did you know that there are almost 300 online directories available to users today? And each one is connected to the other? If more than 81% of buyers begin the process with an online search, those directories become highly valuable to a business. For if that…
A Love-Hate Relationship With Social Media
February 13, 2014 By
With all the hype that surrounds social media, I have found that there is a relatively large segment of the business professional population that is resistant to embracing this huge trend. The age of this group tends to be over the age of 40, but I am also meeting an increasing number of younger professionals…
Perception
January 10, 2014 By
Marketing is all about perception. We create the image or brand that we want others to perceive. While at a recent Chamber luncheon, I had the pleasure to hear the Senior VP of Business Operations for the Reds speak. Her entire story was very interesting and inspiring, but it was the beginning that was the…
Why Diversify?
December 3, 2013 By
I read an interesting column in the Business section of the Enquirer last weekend. It caught my eye because the title boldly proclaimed that cold calls and sales reps are still a necessity in the B2B world. The writer stated that the era of “Mad Men” is still alive and well today in terms of…
Timing Is Everything
November 27, 2013 By
We all know the value we place on our personal calendar. It reminds us of birthdays, anniversaries, holidays, parties, doctor appointments…the list could go on and on. For our professional lives, we use it to keep track of meetings, appointments, networking events, luncheons, installations, reports, and deadlines. But, did you know that there is another…
Match Dot Com
November 12, 2013 By
We meet all sorts of people during the course of our business day and each of these individuals have unique personalities, opinions, ideals, and sense of humor. However, to truly engage with another person, especially someone you are interested in either networking with or earning their business, there’s more than needing to know what their…
