Jesus is the Ultimate Out-&-Out Marketer

During Christmas I’m reminded of that baby born in Bethlehem.  His name is Jesus.  He would become the Savior of the world.  I’m always fascinated with the fact that the God of the universe would become a man to save the very people who sinned against him. Think about this. Jesus trained disciples.  These men…

5 Steps to Accelerate Business Growth Using Social Media, Part 3

Manage your brand perception. So how often do you take the time to reflect on how others perceive you and your business?  The way people perceive you directly impacts the chances of them doing business with you.  Also, your potential for referrals goes way down.  So if we accept that to be true, then why…

Thankfulness Goes a Long Way in Referral Marketing

It’s that time of year when we often take time to reflect on life and on business.  We count our blessings.  We spend time with family.  We are thankful.  Or at least we should be grateful right?  Unfortunately, the holidays also distract us from the things that matter most like relationships.  Here are a few…

Online Reviews

Online reviews.  We can love them or we can despise them, especially if it has anything to do with our business.  With the advent of social media, the opportunity for people to share information with others has never been easier – from Google and Yelp, to Angie’s List and Foursquare.  But how do we really…

Is There a Book For That?

I was recently asked a great question…”Is there a book you can recommend regarding social media?”  On the surface, the answer would seem easy.  Of course there must be several books that one can utilize to learn the ins and outs of social media.  There’s books for everything, isn’t there?  Well, not necessarily for social…

Are You Mobile Friendly?

I’ve seen a lot of great websites and I’ve seen a lot of not so great websites.  But now there is a whole other element that further differentiates one website over another, so much so that user engagement becomes a major factor.  Our overwhelming preference for mobile devices has added this new element to website…

The Content Chameleon

Words in general don’t create stress or angst, but many times I find that words, as it relates to marketing a person or a business, can be.  When people hear the words “content marketing” I see a little cringe, a deflation of energy, or hear a sigh.  It’s not the words themselves that create this…

The Ultimate Post

I think we can all agree that Facebook for business is essential to a successful marketing strategy.  That it allows us to compete on the same playing field as the large corporations due to the reach it gives us and is also extremely cost effective compared to any other advertising initiative.  Yet, many of us…

The Power of Collaboration

How often do we overlook the power of true collaboration?  In my experience, I believe that the most successful of us are the ones that have acknowledged and harnessed the power of collaboration.  This action alone can be directly correlated not only to their own personal success but to those they collaborated with as well.…

Beware of Shiny Objects

Here at Dimalanta Design Group, we believe every business professional should look at themselves as an Out-&-Out Marketer.  That means following 6 key principles in every decision you make that relates to how you create visibility for yourself in the marketplace – in other words, how you stand out from the masses to reach those…