Our team frequently receives questions about how to create a consistent aesthetic on Instagram and Facebook. Many of our clients have clear direction on their brand standards, brilliantly designed logos, and a plethora of compelling content. However, a beautiful, cohesive aesthetic on social media still seems hard to wrap the mind around. This is an…
Ideal Target Audience
August 21, 2020 By
Every business is looking for that bullseye prospect–the client or customer that is worth their time, marketing dollars, effort, blood, sweat and tears. Whether you are a restaurant, insurance company or dental practice, you must determine your ideal target audience to establish an effective marketing strategy. This is the only way to craft your services…
Integrating Trust and Authenticity – How to build a solid referral network
June 23, 2020 By
Do you remember when cold calls and door to door sales were extremely common and many times successful? Now, we either choose to ignore those potential spam calls, begrudgingly answer the door, or hideout and pretend like no one is home. Sales are moving far away from that type of approach and adapting to a…
What’s Your 2020 Marketing Plan?
December 16, 2019 By
How do you think your marketing performed over the past year? Taking time in the fourth quarter to review what worked, what didn’t work and what can be improved will help your New Year start off smooth. If you didn’t establish Key Performance Indicators (KPI) last year, start with establishing at least 2-3 measurable marketing…
Initial Branding for New Product Pre-Launch
November 10, 2019 By
Buyers are constantly being screamed at with various competing products and advertisements. This reality means that it is necessary to devote time to develop engaging messages strategically to your target audience before the new product launches. Here are a few things to consider: Product Name The product name should be timeless, scalable and memorable. In…
A Company’s Vision and Mission Statement Fuels Corporate Culture
July 25, 2019 By
It’s all too easy for employers and employees to lose sight of the overall vision and mission statement of their company in the daily grind, regardless of the company size. This is largely due to poor marketing efforts — both externally, and internally. To establish a good corporate culture, consider these three simple strategies. Really…
Should Branding and Social Media be a Part of Marketing? Marketing Q&A Part 2
May 23, 2019 By
Q: Should branding and social media be a part of marketing? Does this require ongoing weekly activity? A: Yes, branding is essential to the relevance and promotion of a brand. A cohesive look of both corporate brands and product families paint an organized and digestible message for the target audience to consume and be encouraged…
How Well Is Your Digital Marketing Going? Answer these 5 ?’s.
March 28, 2019 By
Digital marketing is a fancy way of defining all marketing strategies that are devoted to the web, such as social media, websites, Google AdWords, PPC, SEO, email campaigns and so on. More times than you would think, we have seen well-established businesses that fail to nurture their digital marketing footprint, mainly because the same tried…
Is Content Marketing Still Relevant? 5 Steps to Generating Leads with Content Marketing
January 31, 2019 By
I’m sure you’ve heard the buzz over content marketing over the past several years, but is it just a fad getting ready to phase out? It’s similar to Alexa…almost everyone knows about Alexa but most don’t take advantage of the technological benefits. Those of us who are avid Alexa users can ramble on about all…
Look For The Signs
November 2, 2017 By
Today, a lot of marketing discussions revolve around digital tactics like social media marketing, digital ad placements, and search engine advertising. Those are all very important strategies. But we also believe in the traditional print advertising and especially the traditional tactics that enhance and grow your digital ad strategy. One often overlooked, and yet highly…
