Let’s do a little test online. Google a generic search term for your business. For example, if you are a flooring company located in Cincinnati, Ohio, type “Cincinnati flooring companies.” Where is your company found? Is it the first page? The second? The tenth? If your company is not found on the first or second…
Not a “Field of Dreams”
October 23, 2013 By
Who doesn’t love the movie “Field of Dreams?” It stars Kevin Costner who plays a farmer that has a vision of a baseball diamond right in the middle of his corn field and then hears the words “If you build it, he will come.” This is a classic story that turns a man’s dream into…
Marketing: A Scary Word?
October 16, 2013 By
While at a recent social media seminar, one of our participants raised her hand and said the following, “I think marketing is a scary word.” She elaborated by saying that marketing seemed too ambiguous and vague to her, so she wasn’t even sure what it meant. It was then that I fully realized the undeniable…
3 Percent
October 11, 2013 By
3 percent. Based on 100 percent, 3 percent is really a very small amount. Yet that small amount is largely responsible for a company’s success in any given year. Surprisingly, many companies, both large and small, see 3 percent as too big so they go even smaller. Now you are probably asking “3 percent of…
The Marketing “Personal Trainer”
October 4, 2013 By
How many of you would say that you are self-motivated? Hopefully the answer you say aloud to others is the same as the one you are thinking. Working as a small business owner, or for a small business, requires self-motivation. And while we may have a lot of it, there are inevitably times that we…
It’s All In the Details
October 2, 2013 By
Details. We notice them. Especially when it affects our day: Too much salt in your entree. Music that is too loud at a venue that you can barely hear the other person talk. Poor lighting. Cold coffee when it reaches your table. Flat soda. All those examples reflect details in our daily lives that we…
Brand Yourself
September 18, 2013 By
I feel like a broken record sometimes when I talk with my children. Constantly repeating myself, hoping that sooner or later the message will sink in. One of the common themes of these “talks” involves how they brand themselves in the circles that they travel, whether it’s at school, in sports, volunteering, or babysitting. It…
The Right Tools
September 13, 2013 By
How many of you reading this can say that you have the perfect presentation at your fingertips, or that you have that ideal piece of literature in you portfolio to help you communicate with your customer exactly what it is that you do? If you find that you don’t have those tools at your disposal…
