While facilitating a recent Blogging Workshop it dawned on me that engaging with our target audience can be diluted if we make assumptions. While we may be fully immersed in our particular field or industry, our target audience is probably not. There were several industries represented at the workshop: Banking, Construction, IT, Design, and Chiropractic…
R.S.V.P.
May 21, 2014 By
We have all been invited to various events and organizations as guests. We receive emails, letters, and phone calls from other professionals extending that invitation. But what do we actually do with that invitation? Is our ‘knee jerk’ reaction to delete the email? Throw the invitation into the recycle bin? Or decide not to return…
Authenticity
May 16, 2014 By
I recently gave a presentation to a large group of professionals. It had been a year since my last presentation to the same group of people, so I knew that I needed to spruce it up a bit – make it more memorable. With help from my team at Dimalanta Design Group, we were able…
The Ripple Effect
May 14, 2014 By
Why is it that something so small can have such a big impact? That the smallest of details has the power to change everything? In the business world we see it every day. A reckless comment by an employee to a customer is all over the news, an inappropriate post goes viral on social media,…
The Ideal Vendor
May 8, 2014 By
The ideal vendor. If you listed all the attributes of the ideal vendor what would it include? Quick response time. Professional appearance. Knowledgeable staff. Great customer service. Friendly and approachable employees. Trustworthy. Reputable. I’m sure we could list many others, but the point is we know the qualities of an ideal vendor. In the circles…
The Professional ‘Ball Hog’
May 7, 2014 By
According to Wikipedia, a ball hog is defined as “a derisive term for a basketball player that handles the ball exclusively to the point of impairing the team.” While we are all very familiar with the term, whether we played competitive sports or not, it’s important to note three key words in this definition: derisive…
The Gatekeeper
April 18, 2014 By
While we may know who it is we would like a warm introduction to, say a top executive at a local firm, there is usually another person we need to have a warm introduction to first. That first person is the one who controls the access to that top executive. This person is affectionately known…
Avoiding External Validation
April 16, 2014 By
Why is it that when someone agrees with us it feels like victory? Yet when someone doesn’t, it feels like defeat? And even if that person does agree with us it doesn’t necessarily mean that we were right in the first place. We could have been completely misinformed and think we knew what we are…
The Next Level
April 11, 2014 By
It’s a good feeling to know that others are actually reading what you write. But it’s a great feeling to engage in a discussion with someone who not only read what you wrote but had insights to share that taught you something new. I am a big fan of collaboration. And I love the saying…
Directories
April 9, 2014 By
Managing your presence online can be a full-time job. Did you know that there are almost 300 online directories available to users today? And each one is connected to the other? If more than 81% of buyers begin the process with an online search, those directories become highly valuable to a business. For if that…
