Lead. Referral.
At first glance, these two words might appear to mean the same thing to a business professional. However, they have two very different meanings entirely. According to Wikipedia a lead is defined as:
- “generic” for example “they come from lead generation processes such as trade shows, direct marketing, advertising, internet marketing, cold calling, or making a connection through a social media network.”
In comparison, YourDictonary.com defines a referral as:
- “the act of telling someone why a certain person or business would be a good relationship for them to consider.”
When it comes to your own business, be mindful of how you network with others in terms of the value-added relationship you provide. Stay clear of sending people leads. Focus instead on providing an opportunity to work with one of your contacts that has a definitive need and is awaiting your call.
Ask yourself what you would rather have.
Keep it disciplined.
