Listen Before You Speak

One of the challenges many people face in business relationships is their ability to listen to their partners. The brain can listen to people at a rate of 125-250 words per minute but thinks of 1,000-3,000 words per minute. So, instead of listening, we are often thinking about what we want to say next, or…

Got Luck?

Luck is an interesting concept.  It’s something everyone wants to have, yet we’re not sure how to get it or even where to find it.  Occasionally we think we’ve got it only to discover how elusive and temporary it can be.  Eventually we realize that luck is merely fictional. While driving in my car the…

The Universal Language

While facilitating a recent Blogging Workshop it dawned on me that engaging with our target audience can be diluted if we make assumptions.  While we may be fully immersed in our particular field or industry, our target audience is probably not. There were several industries represented at the workshop:  Banking, Construction, IT, Design, and Chiropractic…

The Next Level

It’s a good feeling to know that others are actually reading what you write.  But it’s a great feeling to engage in a discussion with someone who not only read what you wrote but had insights to share that taught you something new. I am a big fan of collaboration.  And I love the saying…

No Burning Bridges

Sometimes I hear words of wisdom that I can’t help but share with others.  And this is one of those times. At a referral group meeting this week a member shared a blog post from the best-selling author and keynote speaker, Jon Gordon.  The core message was the importance of relationships, particularly in business, but…

Optimization Made Easy

Let’s do a little test online.  Google a generic search term for your business.  For example, if you are a flooring company located in Cincinnati, Ohio, type “Cincinnati flooring companies.”  Where is your company found?  Is it the first page?  The second?  The tenth? If your company is not found on the first or second…

Search Engine Optimization

When it comes to Search Engine Optimization, or SEO, the content that is contained within your website is critical to your target audience finding you.  Without the right content, the key words and phrases that are used to search for you will lead them to your competitor, not you.  However, having the right key words…