Branding

No matter our best intentions, there are times that we will fail ourselves.  We may have taken the time at the beginning of the year to list our goals, prioritize them, and commit to a better version of ourselves.  Still, we may miss the mark simply because life got in the way.  Maybe we have…

Handle With Care

Have you ever heard the saying “It’s not what you say, it’s how you say it?”  Or how about “Your perception is your reality?”  Both really say the same thing but in a different way.  No matter what your intent is, how your message is “heard” or “viewed” is the actual reality.  It doesn’t matter…

Desperate, But Not Serious

Have you ever been at a networking event and noticed the person who is trying just a bit too hard to make a connection (i.e. sale)?  They may do things like: promptly give you their business card right at the introduction talk, and talk, and talk about themselves and their business hover near you the…

Spel Chek Pleaze

Remember your earliest school days and those infamous papers you needed to write? Some of us might have dreaded receiving our grade as we knew the power of that teacher’s red pen.  If we were lucky (and put forth the effort), the evidence of that red pen would be minimal.  If we were not, the…

Leverage Facebook

Facebook is a great marketing tool for any business if it’s used properly, just like anything in life that is meant to make our lives easier or better.  But that doesn’t mean that everyone understands how to turn those benefits into a reality for themselves. When it comes to adding social media to your business…

Timing Is Everything

We all know the value we place on our personal calendar.  It reminds us of birthdays, anniversaries, holidays, parties, doctor appointments…the list could go on and on.  For our professional lives, we use it to keep track of meetings, appointments, networking events, luncheons, installations, reports, and deadlines.  But, did you know that there is another…

A Magic Pill?

You hear about it all the time.  Something that is the “cure all” or “one step” solution to whatever challenge you are facing.  We all know that there isn’t one, yet many of us still want to believe there is.  Take the weight loss industry, for example.  “Industry experts” claim that by using a particular…

A Commodity?

There are many things we know, be it business or personal related, but sometimes just knowing something isn’t enough.  It may take a certain way of presenting an idea to us, or the particular phase of our life at the time that gives us greater clarity.  Either way, something we “know of” can turn into…

It’s All In the Details

Details.  We notice them.  Especially when it affects our day: Too much salt in your entree. Music that is too loud at a venue that you can barely hear the other person talk. Poor lighting. Cold coffee when it reaches your table. Flat soda. All those examples reflect details in our daily lives that we…

Brand Yourself

I feel like a broken record sometimes when I talk with my children.  Constantly repeating myself, hoping that sooner or later the message will sink in.  One of the common themes of these “talks” involves how they brand themselves in the circles that they travel, whether it’s at school, in sports, volunteering, or babysitting.  It…