OUR BLOG

Why Is Content Creation Important?

October 26, 2017 By

Bill Gates knew what he was talking about in 1996 when he uttered the now-famous quote, “content is king.” Whether it’s on social media, newsletters, blog posts, or articles, unique content is the ultimate ruler when it comes to marketing your brand online. It helps keep your company’s marketing messages on track and is useful…

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What is Content Marketing?

April 1, 2015 By

Content Marketing 101 You may have heard the term “content marketing” but not been quite sure what it means. Maybe you’ve ignored it, because, as a small business owner, you can’t imagine adding one more thing to your already too long to do list. The good news is, you’ve probably been doing some form or…

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Is There a Book For That?

October 21, 2014 By

I was recently asked a great question…”Is there a book you can recommend regarding social media?”  On the surface, the answer would seem easy.  Of course there must be several books that one can utilize to learn the ins and outs of social media.  There’s books for everything, isn’t there?  Well, not necessarily for social…

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The Content Chameleon

October 14, 2014 By

Words in general don’t create stress or angst, but many times I find that words, as it relates to marketing a person or a business, can be.  When people hear the words “content marketing” I see a little cringe, a deflation of energy, or hear a sigh.  It’s not the words themselves that create this…

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The Power of Collaboration

July 16, 2014 By

How often do we overlook the power of true collaboration?  In my experience, I believe that the most successful of us are the ones that have acknowledged and harnessed the power of collaboration.  This action alone can be directly correlated not only to their own personal success but to those they collaborated with as well.…

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