Level the Playing Field

On the surface it would seem that small business could not possibly compete with big business in term of marketing themselves. Fortunately, the arrival of social media has played a significant role in leveling the playing field.  Now, small businesses can achieve the same reach with their target audience and fully engage them even though…

You’re More Than a Face on Facebook!

Do you use facebook for personal, business, or for both?  There really is no wrong answer to this question.  Use facebook however you would like.  But consider this, how many people can you connect with, influence, or motivate through your network?  If you choose to utilize facebook for business, then here are a few points…

Social Media Marketing… Is It Really Necessary?

Let me start by asking these questions: Was it really necessary to start using Fax Machines  when it became popular? How about cell phones?  How about running a business today without a smartphone? (I remember how cool it was when mom and dad had a phone installed in their BMW… that was sweet!) How about…