We all love that new car smell; the feeling after we get our hair cut, house cleaned, or car washed. Things can feel new and improved, even if they really aren’t. It feels refreshing and energizes us. Sometimes a minor change does the trick like planting flowers, cutting the lawn, or moving the furniture around.…
The Change Up
June 26, 2014 By
A pitcher’s best defense, in my opinion, is the change up pitch. It allows the pitcher to control the batter and therefore the game. It carries an element of surprise, which keeps the batter in constant anticipation. In marketing, a change up can play a vital role in keeping strategies fresh, target markets anticipating your…
The Extra Mile
June 17, 2014 By
While driving the other day I passed a sign that almost made me stop my car and go back and read it again. The sign read, “Go the extra mile. It’s never crowded.” I couldn’t help but smile at it’s simple yet profound meaning. Due to the nature of my profession, I immediately pondered how…
Why Diversify?
December 3, 2013 By
I read an interesting column in the Business section of the Enquirer last weekend. It caught my eye because the title boldly proclaimed that cold calls and sales reps are still a necessity in the B2B world. The writer stated that the era of “Mad Men” is still alive and well today in terms of…
Timing Is Everything
November 27, 2013 By
We all know the value we place on our personal calendar. It reminds us of birthdays, anniversaries, holidays, parties, doctor appointments…the list could go on and on. For our professional lives, we use it to keep track of meetings, appointments, networking events, luncheons, installations, reports, and deadlines. But, did you know that there is another…
The Yo-Yo Marketing Diet
October 31, 2013 By
All too often I see the uncanny resemblance between how a company implements their marketing plan and the yo-yo dieting phenomenon. Any business professional knows that a strategic marketing plan that is actively engaged is ideal, yet many times a company inadvertently finds themselves following a “stop-start” mentality with it. During busy times key marketing…
Your Business Needs to Workout More
October 31, 2012 By
Have you ever thought about the similarities between a gym membership and running a small business? You might think that they have nothing in common, but think again. I’m sure you would agree that there is a lot of excitement and energy surrounding that new resolution to get fit. We buy new workout clothes, hire…
