As a small- to mid-size business owner, you ultimately are responsible for your company’s marketing. Perhaps you’ve worked with a graphic designer, printing company or publication’s advertising department on your marketing materials. The terminology used by design and print professionals can sometimes sound like a foreign language. Hearing expressions such as “bleed,” “stock” and “pica”…
5 Reasons To Use High-Quality Images in Your Marketing
December 10, 2015 By
We’ve all heard the saying “a picture is worth a thousand words.” Today’s visually based media makes that truer than ever. Check out these top five reasons you should invest in high-quality photos for your marketing materials: Better Overall Visual Appeal Great images make your materials more visually attractive and much more likely to be…
Reflect, Be Thankful This Holiday Season
November 19, 2015 By
We’re all too familiar with the hustle and bustle that comes with the holidays. Sometimes, despite our best efforts, we become so wrapped up in seasonal activities that we forget to reflect on the meaning of the season and celebrate our blessings. As we approach this season of hope and gratitude, we want to share…
The Top 5 Fun and Useful Apps Right Now!
May 27, 2015 By
You’ve heard “there’s an app for that,” and with each day, that statement becomes even truer. Here, we’ve collected five of our current favorites. Each of them has definite business benefits and also lets you have a little fun while getting things done. All tools are free unless indicated otherwise. 1.) Awesome Screenshot Awesome…
Keep it Relevant
May 13, 2015 By
Principle #5: Out-&-Out Marketing is Relevant In today’s 24-7 communication world, we are being constantly bombarded with messages. Most people have finely tuned their ability to quickly evaluate and ignore those messages that are not important or interesting. This is why Out-&-Out Marketing must be relevant. Your marketing communication and tactics must provide your audience…
Keep it Targeted
May 6, 2015 By
Principle #4: High Touch Marketing is Targeted In Dr. Suess’ classic “The Lorax,” the Once-ler tells the Lorax that the “thneed” is a thing that “everyone, everyone, everyone needs!” That’s a pretty broad target audience. Often, small to medium-sized business leaders are so enthusiastic about their businesses, they want to tell the whole world. Literally.…
Keep it Perpetual
April 29, 2015 By
Principle #3: Out-&-Out Marketing is Perpetual or “Marketing Uninterrupted” A golfer can’t walk up to the tee on the first hole, hit and amazing shot, and say “That was great! See you in the club house!” That great shot has to be followed with shot after shot until an entire 18 holes have been played.…
Keep it Simple
April 22, 2015 By
Principle #1: Out-&-Out Marketing® is Simple! You’ve heard it so many times, it’s cliché: “Keep It Simple Stupid,” often refereed to as the “KISS” principle. But, in almost every cliché, there’s some truth. This one is no different. Especially when it comes to marketing. Many business owners or leaders are extremely frustrated by the concept…
What is Out-&-Out Marketing®?
April 15, 2015 By
What is “Out-&-Out Marketing®?” For the next several weeks, we’ll explore this exclusive, trademarked DiMalanta Design marketing strategy in detail, providing tips to help any small to midsize business employ it. In a sentence, Out-&-Out Marketing® is implementing simple, disciplined, perpetual marketing strategies that are targeted, relevant and personal. Out-&-Out Marketing® is an approach that…
