Tell me if this scenario sounds at all familiar? While attending a professional networking event, you find yourself face to face with someone in “sales.” Granted everyone in the room is in sales and/or marketing, but this particular person is truly in a class all by themselves – strictly to sell. You can feel it…
Too Good To Be True?
March 25, 2014 By
There are countless opportunities to market ourselves, and for a small business owner, or someone who works for one, the number can be daunting. We may think that declining an opportunity could mean missing out on the best lead we’ve ever had. But unfortunately, this type of thinking is self-defeating and a complete waste of…
“Anyone? Anyone?”
March 4, 2014 By
I love passing along great tips from others that share the same passion for great referral marketing. This one came from my BNI meeting just last week, and when I heard it I immediately thought, “priceless.” Remember the 1986 movie “Ferris Bueler’s Day Off” starring Matthew Broderick? Broderick played Ferris, a high school teen, that…
Own It
February 21, 2014 By
Part of any successful networking strategy includes a membership to various groups like a Chamber of Commerce, BNI, BizWomen, TBN, Rotary, and Kiwanis. All are credible organizations with wonderful benefits for its members and that is why people are drawn to them. However, in order to successfully build your book of business within the framework…
Temptation
January 31, 2014 By
“A desire to do something, especially something wrong or unwise.” The worst kind of temptation we can fall prey to is the most subtle kind. The type that without even fully realizing it, you have made the wrong or unwise choice. In our professional lives this is a common reality that can be avoided if…
Desperate, But Not Serious
January 24, 2014 By
Have you ever been at a networking event and noticed the person who is trying just a bit too hard to make a connection (i.e. sale)? They may do things like: promptly give you their business card right at the introduction talk, and talk, and talk about themselves and their business hover near you the…
Match Dot Com
November 12, 2013 By
We meet all sorts of people during the course of our business day and each of these individuals have unique personalities, opinions, ideals, and sense of humor. However, to truly engage with another person, especially someone you are interested in either networking with or earning their business, there’s more than needing to know what their…
The Yo-Yo Marketing Diet
October 31, 2013 By
All too often I see the uncanny resemblance between how a company implements their marketing plan and the yo-yo dieting phenomenon. Any business professional knows that a strategic marketing plan that is actively engaged is ideal, yet many times a company inadvertently finds themselves following a “stop-start” mentality with it. During busy times key marketing…
Being Visible
October 18, 2013 By
You just never know where and when an opportunity will present itself, do you? In business, opportunity could be lurking anywhere. And to be successful, you always need to be prepared for it. More often than not, potential customers are quite happy with who they are currently doing business with, and many times it may…
Cold Calling
October 9, 2013 By
“A lead is like someone giving you a stack of business cards to call.” While at a recent event at the Paul Brown Stadium, I was able to enjoy lunch with several professionals I knew through my affiliation with Business Network International (BNI). As luck would have it there was a lovely, young women who…
