I feel like a broken record sometimes when I talk with my children. Constantly repeating myself, hoping that sooner or later the message will sink in. One of the common themes of these “talks” involves how they brand themselves in the circles that they travel, whether it’s at school, in sports, volunteering, or babysitting. It…
Lead vs. Referral
August 30, 2013 By
Lead. Referral. At first glance, these two words might appear to mean the same thing to a business professional. However, they have two very different meanings entirely. According to Wikipedia a lead is defined as: “generic” for example “they come from lead generation processes such as trade shows, direct marketing, advertising, internet marketing, cold calling,…
Wall Flower Marketing Doesn’t Work
January 8, 2013 By
Sometimes you just can’t make this stuff up. While attending an event last month I found myself talking with someone who, after several minutes into our conversation, said, “You know, I almost wasn’t going to come tonight. The last time I was here I just stood by myself and no one came up to talk…
Call Me Maybe
December 11, 2012 By
Carly Rae Jepsen said it perfectly with her hit song, “Call Me Maybe,” this year. Whether you like the song or frankly can’t stand to hear it on the radio one more time, it does have a very important marketing message we can all learn from. How many times have you been to a networking…
And They’re Gone in Sixty Seconds
November 2, 2012 By
We’ve all been asked at any number of networking events, social gatherings, or casual encounters “So, what is it that you do?” And we’ve been taught to have that ’60 Second Elevator Pitch’ ready as a response to just that question. But, what exactly is it that you are saying? Stop for a minute and…
