“A lead is like someone giving you a stack of business cards to call.” While at a recent event at the Paul Brown Stadium, I was able to enjoy lunch with several professionals I knew through my affiliation with Business Network International (BNI). As luck would have it there was a lovely, young women who…
Lead vs. Referral
August 30, 2013 By
Lead. Referral. At first glance, these two words might appear to mean the same thing to a business professional. However, they have two very different meanings entirely. According to Wikipedia a lead is defined as: “generic” for example “they come from lead generation processes such as trade shows, direct marketing, advertising, internet marketing, cold calling,…
