Family Feud made surveys fun. Completely random questions were asked of individuals. The answers would be numbered on the board with the most popular answer ranked first followed by the remaining responses in descending order of popularity. My favorite part was the host asking the representatives, from the two families of contestants, a question. Whoever…
A Love-Hate Relationship With Social Media
February 13, 2014 By
With all the hype that surrounds social media, I have found that there is a relatively large segment of the business professional population that is resistant to embracing this huge trend. The age of this group tends to be over the age of 40, but I am also meeting an increasing number of younger professionals…
Listen Up
December 27, 2013 By
Do you listen or do you hear? I ask because there is a big difference between the two. While dining with some very good friends, our conversation turned to resolutions, in honor of the impending new year. At first the responses around the table were rather typical, but then someone made an interesting comment. He…
The Best Gift of All
December 13, 2013 By
We have all heard the saying that “it’s far better to give than to receive.” When I heard it in my youth I thought it was the most ludicrous statement. I knew what it felt like to celebrate my birthday or wake up Christmas morning – lots and lots of presents! Now that I am…
No Burning Bridges
November 21, 2013 By
Sometimes I hear words of wisdom that I can’t help but share with others. And this is one of those times. At a referral group meeting this week a member shared a blog post from the best-selling author and keynote speaker, Jon Gordon. The core message was the importance of relationships, particularly in business, but…
Match Dot Com
November 12, 2013 By
We meet all sorts of people during the course of our business day and each of these individuals have unique personalities, opinions, ideals, and sense of humor. However, to truly engage with another person, especially someone you are interested in either networking with or earning their business, there’s more than needing to know what their…
The Yo-Yo Marketing Diet
October 31, 2013 By
All too often I see the uncanny resemblance between how a company implements their marketing plan and the yo-yo dieting phenomenon. Any business professional knows that a strategic marketing plan that is actively engaged is ideal, yet many times a company inadvertently finds themselves following a “stop-start” mentality with it. During busy times key marketing…
Cold Calling
October 9, 2013 By
“A lead is like someone giving you a stack of business cards to call.” While at a recent event at the Paul Brown Stadium, I was able to enjoy lunch with several professionals I knew through my affiliation with Business Network International (BNI). As luck would have it there was a lovely, young women who…
Lead vs. Referral
August 30, 2013 By
Lead. Referral. At first glance, these two words might appear to mean the same thing to a business professional. However, they have two very different meanings entirely. According to Wikipedia a lead is defined as: “generic” for example “they come from lead generation processes such as trade shows, direct marketing, advertising, internet marketing, cold calling,…
