Every business should have a social media presence, but many times a business doesn’t know where to start, when to start, or what to actually do. This particular blog post will focus on developing your own social media strategy. Create an Editorial Calendar: Start with one per quarter for simplicity. Begin by placing important events/Holidays/promotions…
DIY Social Media Strategy
September 23, 2014 By DDG
Filed Under: Disciplined, Uncategorized Tagged With: HootSuite, social media
Deceptively Simple
September 11, 2014 By DDG
Here is a list of the top 8 reasons why marketing is deceptively simple: A little can go a long way: Writing a few social media posts each week will help to build your visibility. It doesn’t require long, tedious hours at your computer. You don’t need to be a Rocket Scientist: Effective marketing requires…
Filed Under: Simple, Uncategorized Tagged With: Brand, marketing, social media, Target, target market, visibility
Got Luck?
September 4, 2014 By DDG
Luck is an interesting concept. It’s something everyone wants to have, yet we’re not sure how to get it or even where to find it. Occasionally we think we’ve got it only to discover how elusive and temporary it can be. Eventually we realize that luck is merely fictional. While driving in my car the…
Filed Under: Perpetual, Uncategorized Tagged With: Blog, marketing, networking, referral, referral marketing, social media
Increasing Your Marketing ROI
August 6, 2014 By DDG
We have all heard of the acronym “ROI” which stands for “Return on Investment.” ROI is a means to determine the performance of anything you invest time, money, or energy into. When it comes to marketing, there is always an ROI associated with any strategy. We want to know how many customers redeemed a particular…
Filed Under: Disciplined, Uncategorized Tagged With: facebook, linkedin, marketing, marketing collateral, social media, Target, target market
The Ultimate Post
July 18, 2014 By DDG
I think we can all agree that Facebook for business is essential to a successful marketing strategy. That it allows us to compete on the same playing field as the large corporations due to the reach it gives us and is also extremely cost effective compared to any other advertising initiative. Yet, many of us…
Filed Under: Relevant, Uncategorized Tagged With: Dimalanta Design Group, facebook, marketing, social media
Word of Mouth Marketing
July 3, 2014 By DDG
If money were no object marketing would be quite easy. We would spend, and spend a lot, to ensure that every person in our target market heard our message. Unfortunately, in most cases this is impossible and unrealistic. For a large majority of businesses our marketing funds are limited. This limitation compels us to use…
Filed Under: Perpetual, Uncategorized Tagged With: Circle of Influence, Customer Service, marketing, networking, referral, social media, Target, target market
Out-&-Out Marketing Forum
June 19, 2014 By DDG
We can all agree that there are many resources out there today that help businesses succeed. If you are a CEO or business owner, you can attend a CEO Round Table. If you happen to be in Human Resources, chances are you can find an HR Round Table to take advantage of. If your profession…
Filed Under: Disciplined, Uncategorized Tagged With: Dimalanta Design Group, marketing, Out-&-Out Marketing, social media, target market
The Universal Language
May 22, 2014 By DDG
While facilitating a recent Blogging Workshop it dawned on me that engaging with our target audience can be diluted if we make assumptions. While we may be fully immersed in our particular field or industry, our target audience is probably not. There were several industries represented at the workshop: Banking, Construction, IT, Design, and Chiropractic…
Filed Under: Relevant, Uncategorized Tagged With: Blog, social media, Target
The Marketing Ecosystem
March 19, 2014 By DDG
Each week Dimalanta Design Group hosts a Marketing Forum facilitated by Ernie Dimalanta. Gathered in the room are professionals from various industries like IT, manufacturing, promotional, and travel. We discuss different topics as it relates to marketing, delving into our respective professions to hone our skills and share insights with each other. This week we…
Filed Under: Targeted, Uncategorized Tagged With: Dimalanta Design Group, Ernie Dimalanta, marketing, social media, Target, target market, website
White Noise
March 13, 2014 By DDG
How many emails do you receive each day? What about phone calls? Voice mails? Pieces of mail? How many commercials do you hear or watch each day? What about advertisements in trade journals? Newspapers? Magazines? What about social media? Are you engaging others on Facebook, LinkedIn, and Twitter? How many newsletters do you subscribe to?…
Filed Under: Relevant Tagged With: facebook, linkedin, marketing, social media
