I learned a valuable lesson while listening to a highly successful local business woman speak and it involved the word “pivot.” I didn’t fully appreciate the meaning behind the word and it’s impact until sometime later. In the business world, or life for that matter, change is a constant. Some change is for the good…
Assumptions
February 26, 2014 By DDG
Everyone makes them. Sometimes they are right on the money and sometimes so far off it’s embarrassing. When it comes to our professional life, there are times that we will need to make them, for if we don’t we can get stuck in limbo and nothing gets accomplished. But we need to remember that assumptions,…
Filed Under: Perpetual, Uncategorized Tagged With: market research, marketing research, social media
Person To Person
February 6, 2014 By DDG
No matter what the size of a company, it’s success depends on people. Whether it has 500 employees or only one, or if we are talking about B2B or B2C industries, it still revolves around people. People who make decisions, have opinions and needs, concerns, deadlines, and goals. People who embody the brand of a…
Filed Under: Personal, Uncategorized Tagged With: B2B, B2C, facebook, linkedin, social media
Life Does Happen
January 3, 2014 By DDG
Social Media is part of your Marketing Plan. It’s a nice, weekly combination of Facebook, Twitter, LinkedIn, Pinterest, and Google Plus posts. You’ve also implemented the creation of weekly newsletters as well. Each day has been planned for with a new post, whether it’s new customers, new products, special announcements, or motivational quotes. But what…
Filed Under: Perpetual Tagged With: facebook, marketing, marketing plan, social media
Leverage Facebook
December 10, 2013 By DDG
Facebook is a great marketing tool for any business if it’s used properly, just like anything in life that is meant to make our lives easier or better. But that doesn’t mean that everyone understands how to turn those benefits into a reality for themselves. When it comes to adding social media to your business…
Filed Under: Relevant, Uncategorized Tagged With: Brand, facebook, marketing plan, Online Marketing, social media
The “Easy” Button
November 6, 2013 By DDG
I don’t know of anyone who would argue that social media isn’t a great way to market a business. That it’s cost-effective and personal, yet has the ability to create a big impact. Still, there are many small businesses who are not taking advantage of this tremendous marketing opportunity. I’m sure there are a variety…
Filed Under: Simple, Uncategorized Tagged With: marketing strategy, social media, social media management system
Engage Your Target
September 27, 2013 By DDG
So you have identified your target audience. Now it’s time to consider how to engage with them to the point they remember you. I’m sure that you know someone within your professional circles who seems to be everywhere. Who when someone asks, “do you know _________?” and everyone says, “Yes!” Engaging with your target audience…
Filed Under: Uncategorized Tagged With: social media, Target, target market, Targeting
Level the Playing Field
September 11, 2013 By DDG
On the surface it would seem that small business could not possibly compete with big business in term of marketing themselves. Fortunately, the arrival of social media has played a significant role in leveling the playing field. Now, small businesses can achieve the same reach with their target audience and fully engage them even though…
Filed Under: Targeted, Uncategorized Tagged With: facebook, Online Marketing, social media, Target
Turning Customer Dissatisfaction Into Satisfaction
September 6, 2013 By DDG
No one likes to admit it, but we all encounter obstacles when striving for customer satisfaction. Any of number of things can go wrong: messages that aren’t received back orders inacurrate order information missed completion date miscalculated estimate a negative review posted on Facebook Whatever it may be it’s important to remember that you are…
Filed Under: Personal Tagged With: Customer Service, sales, social media
Your Words can be Expensive
December 21, 2012 By Ernie Dimalanta
In light of the recent tragedies our country has experienced and the highly polarizing election in November, there are many who undoubtedly feel compelled to share our opinions through various social media outlets. However, care should be given anytime you choose to write something that the entire world could see. No matter how strong the…
Filed Under: Uncategorized Tagged With: Brand, Personal Branding, social media
