If money were no object marketing would be quite easy. We would spend, and spend a lot, to ensure that every person in our target market heard our message. Unfortunately, in most cases this is impossible and unrealistic. For a large majority of businesses our marketing funds are limited. This limitation compels us to use…
The Change Up
June 26, 2014 By
A pitcher’s best defense, in my opinion, is the change up pitch. It allows the pitcher to control the batter and therefore the game. It carries an element of surprise, which keeps the batter in constant anticipation. In marketing, a change up can play a vital role in keeping strategies fresh, target markets anticipating your…
The Extra Mile
June 17, 2014 By
While driving the other day I passed a sign that almost made me stop my car and go back and read it again. The sign read, “Go the extra mile. It’s never crowded.” I couldn’t help but smile at it’s simple yet profound meaning. Due to the nature of my profession, I immediately pondered how…
Herding Minnows
June 12, 2014 By
It’s amazing what kids can teach you. Even about marketing. While at my annual family reunion this year, I found myself watching my niece, nephews, and own kids catch minnows. At first, someone was holding the net, trying in vain to catch minnows while the others watched from the dock. In all the attempts, only…
The Gatekeeper
April 18, 2014 By
While we may know who it is we would like a warm introduction to, say a top executive at a local firm, there is usually another person we need to have a warm introduction to first. That first person is the one who controls the access to that top executive. This person is affectionately known…
Too Good To Be True?
March 25, 2014 By
There are countless opportunities to market ourselves, and for a small business owner, or someone who works for one, the number can be daunting. We may think that declining an opportunity could mean missing out on the best lead we’ve ever had. But unfortunately, this type of thinking is self-defeating and a complete waste of…
Digital Sales Force
March 7, 2014 By
What would you do if you had access to a salesperson that had every skill needed to be successful? This person would have the ability to consistently and effectively communicate with your target market all that your company has to offer. And the kicker? Absolutely no salary, benefits, or vacation will ever be necessary. Sounds…
