It still surprises me when I hear the answer “anyone” when someone is asked about who their ideal customer is. To me, it sounds like they really don’t know who that “anyone” really is. In today’s highly competitive market, with the ability to reach countless individuals on social media outlets like Facebook, Twitter, or LinkedIn,…
Choosing the Right People
September 20, 2013 By
If you were training to run a marathon would you train with those who are preparing for only a half marathon? If you were watching your weight would you go to an all you can eat buffet? If you wanted to ace an exam, would you go out for happy hour the night before? Many…
Brand Yourself
September 18, 2013 By
I feel like a broken record sometimes when I talk with my children. Constantly repeating myself, hoping that sooner or later the message will sink in. One of the common themes of these “talks” involves how they brand themselves in the circles that they travel, whether it’s at school, in sports, volunteering, or babysitting. It…
The Right Tools
September 13, 2013 By
How many of you reading this can say that you have the perfect presentation at your fingertips, or that you have that ideal piece of literature in you portfolio to help you communicate with your customer exactly what it is that you do? If you find that you don’t have those tools at your disposal…
Marketing Culture
September 4, 2013 By
While driving home from our family reunion this summer we stopped for a bite to eat at a Chick-Fil-A. I noticed the line of cars in the drive-thru and the number of cars parked in the lot. My initial reaction was “oh no, maybe we should find another restaurant.” I’m glad that we didn’t. Not…
Lead vs. Referral
August 30, 2013 By
Lead. Referral. At first glance, these two words might appear to mean the same thing to a business professional. However, they have two very different meanings entirely. According to Wikipedia a lead is defined as: “generic” for example “they come from lead generation processes such as trade shows, direct marketing, advertising, internet marketing, cold calling,…
Marketing Research for Small Business
August 28, 2013 By
You might be wondering how and why a small business like yours would even consider marketing research. But small business can do effective marketing research. Granted it won’t be as elaborate and thorough as what the marketing research firms can do, but a little can go a long way, and it needn’t cost a lot…
Search Engine Optimization
August 23, 2013 By
When it comes to Search Engine Optimization, or SEO, the content that is contained within your website is critical to your target audience finding you. Without the right content, the key words and phrases that are used to search for you will lead them to your competitor, not you. However, having the right key words…
