The ideal vendor. If you listed all the attributes of the ideal vendor what would it include? Quick response time. Professional appearance. Knowledgeable staff. Great customer service. Friendly and approachable employees. Trustworthy. Reputable. I’m sure we could list many others, but the point is we know the qualities of an ideal vendor. In the circles…
The Professional ‘Ball Hog’
May 7, 2014 By
According to Wikipedia, a ball hog is defined as “a derisive term for a basketball player that handles the ball exclusively to the point of impairing the team.” While we are all very familiar with the term, whether we played competitive sports or not, it’s important to note three key words in this definition: derisive…
The Gatekeeper
April 18, 2014 By
While we may know who it is we would like a warm introduction to, say a top executive at a local firm, there is usually another person we need to have a warm introduction to first. That first person is the one who controls the access to that top executive. This person is affectionately known…
Avoiding External Validation
April 16, 2014 By
Why is it that when someone agrees with us it feels like victory? Yet when someone doesn’t, it feels like defeat? And even if that person does agree with us it doesn’t necessarily mean that we were right in the first place. We could have been completely misinformed and think we knew what we are…
The Next Level
April 11, 2014 By
It’s a good feeling to know that others are actually reading what you write. But it’s a great feeling to engage in a discussion with someone who not only read what you wrote but had insights to share that taught you something new. I am a big fan of collaboration. And I love the saying…
Directories
April 9, 2014 By
Managing your presence online can be a full-time job. Did you know that there are almost 300 online directories available to users today? And each one is connected to the other? If more than 81% of buyers begin the process with an online search, those directories become highly valuable to a business. For if that…
Infographics
April 4, 2014 By
We are inundated each day with words – emails, text messages, newsletters, conversations, voice mails, sales collateral. So many words, but do we read or hear all of them? There are many ways you can communicate your message without the overuse of words. You can visually and creatively convey to your target audience with the…
The Complete Disconnect
April 2, 2014 By
Tell me if this scenario sounds at all familiar? While attending a professional networking event, you find yourself face to face with someone in “sales.” Granted everyone in the room is in sales and/or marketing, but this particular person is truly in a class all by themselves – strictly to sell. You can feel it…
Branding
March 28, 2014 By
No matter our best intentions, there are times that we will fail ourselves. We may have taken the time at the beginning of the year to list our goals, prioritize them, and commit to a better version of ourselves. Still, we may miss the mark simply because life got in the way. Maybe we have…
Too Good To Be True?
March 25, 2014 By
There are countless opportunities to market ourselves, and for a small business owner, or someone who works for one, the number can be daunting. We may think that declining an opportunity could mean missing out on the best lead we’ve ever had. But unfortunately, this type of thinking is self-defeating and a complete waste of…
