Make Social Media a Part of Your DNA

 5 Steps to Accelerate Business Growth Using Social Media, Part 6 We already know that culture and communication has changed in the modern world.  However, let’s face it many of you still haven’t fully transitioned and adopted social media as a part of business and personal life.  I often hear people say, “It’s a waste…

5 Steps to Accelerate Business Growth Using Social Media, Part 5

  Listen To and Observe What Others are Saying This step seems easy right?  You may be saying to yourself, “I got this one.  Let’s move on.”  Well, you may be surprised to discover that you’re not as good as you think. “A study of over 8,000 people employed in businesses, hospitals, universities, the military…

5 Steps to Accelerate Business Growth Using Social Media, Part 4

Be Accessible. Be Active. Be Attentive. Have you ever volunteered at a construction project?  Worked hard with a community of people to accomplish a large goal?  It takes a whole lot of effort and team work doesn’t it? If your co-laborers see you sitting around, avoiding being seen, not paying attention to others needs, how…

5 Steps to Accelerate Business Growth Using Social Media, Part 3

Manage your brand perception. So how often do you take the time to reflect on how others perceive you and your business?  The way people perceive you directly impacts the chances of them doing business with you.  Also, your potential for referrals goes way down.  So if we accept that to be true, then why…

5 Steps to Accelerate Business Growth Using Social Media, Part 2

Connect with those who will lead you towards success. When using social media as part of your marketing mix understand that the most valuable commodity are your connections.  These contacts are the keys to your success.  While online they are seen digitally, consider them as real people, that have real goals and real opportunities.  The…

Thankfulness Goes a Long Way in Referral Marketing

It’s that time of year when we often take time to reflect on life and on business.  We count our blessings.  We spend time with family.  We are thankful.  Or at least we should be grateful right?  Unfortunately, the holidays also distract us from the things that matter most like relationships.  Here are a few…

5 Steps to Accelerate Business Growth Using Social Media

Let’s face it. You have a busy schedule.  You have deadlines to meet.  You often have unreasonable expectations placed upon you.  You’re being pulled into meetings.  You have to answer a numerous amount of texts, emails, and phone calls.  All the while having the pressure to grow the business.  Well, I can’t say that this…

New and Improved

We all love that new car smell; the feeling after we get our hair cut, house cleaned, or car washed.  Things can feel new and improved, even if they really aren’t.  It feels refreshing and energizes us.  Sometimes a minor change does the trick like planting flowers, cutting the lawn, or moving the furniture around.…

Your “Monkey Paw”

One would argue that no matter what you role is in any company, one of your primary responsibilities is to always promote the brand to those on the outside.  Each of us interacts in some what with the public.  From the person who answers the phone, to the person who handles invoices or inventory.  We…

Online Reviews

Online reviews.  We can love them or we can despise them, especially if it has anything to do with our business.  With the advent of social media, the opportunity for people to share information with others has never been easier – from Google and Yelp, to Angie’s List and Foursquare.  But how do we really…