I learned a valuable lesson while listening to a highly successful local business woman speak and it involved the word “pivot.” I didn’t fully appreciate the meaning behind the word and it’s impact until sometime later. In the business world, or life for that matter, change is a constant. Some change is for the good…
Digital Sales Force
March 7, 2014 By
What would you do if you had access to a salesperson that had every skill needed to be successful? This person would have the ability to consistently and effectively communicate with your target market all that your company has to offer. And the kicker? Absolutely no salary, benefits, or vacation will ever be necessary. Sounds…
“Anyone? Anyone?”
March 4, 2014 By
I love passing along great tips from others that share the same passion for great referral marketing. This one came from my BNI meeting just last week, and when I heard it I immediately thought, “priceless.” Remember the 1986 movie “Ferris Bueler’s Day Off” starring Matthew Broderick? Broderick played Ferris, a high school teen, that…
“And the Survey Says?”
February 28, 2014 By
Family Feud made surveys fun. Completely random questions were asked of individuals. The answers would be numbered on the board with the most popular answer ranked first followed by the remaining responses in descending order of popularity. My favorite part was the host asking the representatives, from the two families of contestants, a question. Whoever…
Own It
February 21, 2014 By
Part of any successful networking strategy includes a membership to various groups like a Chamber of Commerce, BNI, BizWomen, TBN, Rotary, and Kiwanis. All are credible organizations with wonderful benefits for its members and that is why people are drawn to them. However, in order to successfully build your book of business within the framework…
Through Your Customer’s Eyes
February 19, 2014 By
How do you feel when you receive poor service? Whether while patronizing a fast food restaurant, the dry cleaner, sporting venue, or car dealership. Do any of these feelings pop into your mind: disappointment frustration anger dissatisfaction Now, depending on the size of your purchase, would it be safe to assume that your level these…
A Love-Hate Relationship With Social Media
February 13, 2014 By
With all the hype that surrounds social media, I have found that there is a relatively large segment of the business professional population that is resistant to embracing this huge trend. The age of this group tends to be over the age of 40, but I am also meeting an increasing number of younger professionals…
Handle With Care
February 12, 2014 By
Have you ever heard the saying “It’s not what you say, it’s how you say it?” Or how about “Your perception is your reality?” Both really say the same thing but in a different way. No matter what your intent is, how your message is “heard” or “viewed” is the actual reality. It doesn’t matter…
