How many of you reading this can say that you have the perfect presentation at your fingertips, or that you have that ideal piece of literature in you portfolio to help you communicate with your customer exactly what it is that you do? If you find that you don’t have those tools at your disposal…
Marketing Culture
September 4, 2013 By
While driving home from our family reunion this summer we stopped for a bite to eat at a Chick-Fil-A. I noticed the line of cars in the drive-thru and the number of cars parked in the lot. My initial reaction was “oh no, maybe we should find another restaurant.” I’m glad that we didn’t. Not…
Lead vs. Referral
August 30, 2013 By
Lead. Referral. At first glance, these two words might appear to mean the same thing to a business professional. However, they have two very different meanings entirely. According to Wikipedia a lead is defined as: “generic” for example “they come from lead generation processes such as trade shows, direct marketing, advertising, internet marketing, cold calling,…
Marketing Research for Small Business
August 28, 2013 By
You might be wondering how and why a small business like yours would even consider marketing research. But small business can do effective marketing research. Granted it won’t be as elaborate and thorough as what the marketing research firms can do, but a little can go a long way, and it needn’t cost a lot…
Search Engine Optimization
August 23, 2013 By
When it comes to Search Engine Optimization, or SEO, the content that is contained within your website is critical to your target audience finding you. Without the right content, the key words and phrases that are used to search for you will lead them to your competitor, not you. However, having the right key words…
And the Winner Is…
August 21, 2013 By
Chambers Business Publications Trade Journals Colleges & Universities Better Business Bureau Newspapers Have you ever noticed the number of professional and business awards that are looking for nominations each and every year? Pick up any business or trade publication and chances are you will find one. This is a fantastic opportunity to give recognition to…
One Word
August 16, 2013 By
One word. Could you pick one word that accurately reflects your company’s brand? Recently, at my weekly BNI meeting, our Education Coordinator presented that question to each of us around the room after reading an excerpt from a book on marketing. Essentially, a company is successful at branding themselves when the word that is…
Inbound vs. Outbound
August 14, 2013 By
With all the options available to business today to market themselves, it’s important to remember that not all options are created equal, especially if faced with a budget. A trend that is quickly gaining momentum is inbound marketing. Inbound marketing is advertising but through your own efforts. Examples include: writing blogs podcasts enewsletters video whitepaper…
