We all love that new car smell; the feeling after we get our hair cut, house cleaned, or car washed. Things can feel new and improved, even if they really aren’t. It feels refreshing and energizes us. Sometimes a minor change does the trick like planting flowers, cutting the lawn, or moving the furniture around.…
You’re Always On
October 9, 2014 By
We mistakenly believe that the only time we are “on” is when we present to an audience, regardless of the number in it. In reality, we are “on” all the time whether we know it or not. At any given moment during the day we have an audience. Granted it may be an audience of…
Can I Just Have an Envelope Please?
September 30, 2014 By
One would think that requesting an envelope is simple enough, right? I mean, if you need to mail something to a vendor, client, or prospect what difference does it make what the actual envelope looks like: white, regular, #10, square flap, or window? Well, interestingly enough, it can make a big difference when it comes…
The Gap
July 22, 2014 By
In certain contexts, the word “gap” has a somewhat negative connotation based on its definition: “a break or a hole in an object or between two objects” “an unfilled space or interval; a break in continuity” However, in marketing a gap is actually a good thing. So good, in fact, that the bigger the gap…
The Change Up
June 26, 2014 By
A pitcher’s best defense, in my opinion, is the change up pitch. It allows the pitcher to control the batter and therefore the game. It carries an element of surprise, which keeps the batter in constant anticipation. In marketing, a change up can play a vital role in keeping strategies fresh, target markets anticipating your…
The Extra Mile
June 17, 2014 By
While driving the other day I passed a sign that almost made me stop my car and go back and read it again. The sign read, “Go the extra mile. It’s never crowded.” I couldn’t help but smile at it’s simple yet profound meaning. Due to the nature of my profession, I immediately pondered how…
Beware of Shiny Objects
June 5, 2014 By
Here at Dimalanta Design Group, we believe every business professional should look at themselves as an Out-&-Out Marketer. That means following 6 key principles in every decision you make that relates to how you create visibility for yourself in the marketplace – in other words, how you stand out from the masses to reach those…
The Ripple Effect
May 14, 2014 By
Why is it that something so small can have such a big impact? That the smallest of details has the power to change everything? In the business world we see it every day. A reckless comment by an employee to a customer is all over the news, an inappropriate post goes viral on social media,…
