Our team frequently receives questions about how to create a consistent aesthetic on Instagram and Facebook. Many of our clients have clear direction on their brand standards, brilliantly designed logos, and a plethora of compelling content. However, a beautiful, cohesive aesthetic on social media still seems hard to wrap the mind around. This is an…
Newsletters | Convenient & Comforting
November 22, 2021 By
A Newsletter at Its Best We recently learned from our CRM partner, Hubspot, that 99% of people check their email every single day. Out of all those people, 46% check their email on a mobile device. Shew! To our Dimalanta team, this means we have to keep emphasizing the importance of email newsletters to our…
Cultural Renovation Leads to Innovation
June 30, 2021 By
Society has changed more in the last decade than ever before. Without question, technological innovation is responsible for the upturning of every way we once communicated, worked, commuted, and lived. If organizations don’t keep up with a society that has its foot on the accelerator, they will lose. Period. Advanced technology has created a global…
Brand Positioning & Your Why | Revisit. Redefine. Reconsider.
February 25, 2021 By
Last month, we discussed the vital importance of having a marketing plan and how it shapes the direction of your organization. This week, we will continue in this vein in discussing brand positioning. As you’ve begun developing your marketing plan and diving deeper into visions and dreams for your business, you may have noticed some…
Productive and Meaningful – How to craft a brilliant virtual gathering
November 16, 2020 By
This year has been the year of uncertainty and unknowns. Many of us feel like we’re continually walking on unstable ground and living in the land of inbetween. We’ve lost so much and we have no idea what lies ahead. We only know that we feel alone in it most of the time. Sherry Turkle…
Integrating Trust and Authenticity – How to build a solid referral network
June 23, 2020 By
Do you remember when cold calls and door to door sales were extremely common and many times successful? Now, we either choose to ignore those potential spam calls, begrudgingly answer the door, or hideout and pretend like no one is home. Sales are moving far away from that type of approach and adapting to a…
4 Ways to Make New Habits by Celebrating Small Wins By Allison Messer
April 28, 2020 By
For most of us, life is much, much different right now. The uncertain brink of the future has our minds spinning and reacting to our environment in pure survival mode. The unknown of when normal life will resume is daunting to say the least, leaving us unsure of what life will look like in the…
Less Companies Want to Hire Full-Time Marketing Specialists, What Can They Do?
November 21, 2019 By
Q: Fewer Companies Want to Hire Full-Time Marketing Specialists, What Can They Do? A: Depending on the size of the company, hiring one person to do all of the marketing might not be the best solution unless the end goal is to build an entire in-house marketing department. Often times, we find that companies aren’t…
Brand Equity Increases With Relevance
September 25, 2019 By
Think of your company’s brand similar to how you think about the curb appeal of your home. When you want to increase the market value of your home, you have to improve first impressions of your property—update the landscaping, apply fresh coats of paint, choose new porch furniture, and so on. It’s the same with…
Public Relations Process
August 29, 2019 By
Public Relations (PR) is about cultivating a positive brand image with the public by building relationships with various media outlets. It requires strategic communication and storytelling to engage and entice your target audience. It covers a lot more than just distributing press releases and hoping for the best — it’s establishing your online reputation through…
